Professional Development
Continuing Professional Development Programme
The Continuing Professional Development (CPD) Programme is available to Marketing Association members and is a self-managed personal development programme which recognises your qualification and skill as well as your commitment to ongoing learning.
Setting the standard
Continuing Professional Development (CPD) programmes have enabled other professional organisations like ICANZ and IPENZ to maintain high standards in their disciplines. Now you have the same opportunity to participate and gain professional recognition in marketing. This programme is similar to other international professional development programmes and will be recognised globally.
Show your commitment
Joining the programme is a great way of showing your customers, colleagues and employers that you’re committed to being the best you can be. Doctors, Accountants and Engineers have been doing this for years, thereby gaining the respect and trust of their colleagues and clients. This programme allows you to show your commitment to maintaining the highest professional standards.
Stay ahead
Marketing is fast-paced and fluid, so you need to keep learning to stay in touch with trends. You need to be dedicated to your development to stay one step ahead. In business, that can make all the difference. Joining the Continuing Professional Development programme will show you keep in touch with evolving and emerging trends.
Stand out from the crowd
Whether you’re pitching for your next customer or your next career move; it’s a competitive world. To stand out you need to show every point of difference you can. The Continuing Professional Development programme is formal recognition of your commitment to professionalism and self improvement
How the Programme Works
Not all marketers are at the same level, and this programme gives you options that best suit you. The Marketing Association Continuing Professional Development (CPD) Programme incorporates two tiers, Certified Practicing Marketer (CPM) and Marketing Fellow
Certified Practicing Marketer (CPM) is for a mid-level marketer. It will provide recognition of industry experience for those without a formal marketing qualification or those who wish to add to the qualification you already hold. Marketing Fellow recognises a higher level of experience and professionalism, and provides evidence of your ongoing commitment to self-improvement.
Certified Practicing Marketer
To qualify to become a Certified Practicing Marketer you must:
- Have 5 years’ marketing experience OR
- Have 3 years’ marketing experience PLUS any appropriate degree/diploma, or certificate level marketing course
Click here for a list of currently registered Certified Practicing Marketers
Marketing Fellow
To qualify to become a Marketing Fellow you must:
- Have 10 years’ or more relevant marketing experience AND have held a senior marketing management role for at least 5 years
Click here for a list of currently registered Marketing Fellows
For full terms and conditions for qualifying requirements, click here
The Qualifying Points
Once you’re registered, you’ll earn points for furthering your knowledge by attending courses, conferences and educational events. This will qualify you to use the title of CPM or Marketing Fellow. It’s an easy system: you must earn 100 CPD points in your first year in the programme to qualify, and to remain accredited you will need to earn 100 CPD points per year.
Points can be gained from a variety of learning opportunities, many of which you already attend. And it doesn’t have to be run by the Marketing Association – for example:
- Complete a marketing paper at a tertiary institution and you’ll earn 100 points right away
- Come along to one of our regular breakfast and lunch speaker events and earn 20 points
- Attend a full day workshop and you’ve got 50 points
- Be part of the Marketing Association’s Mentoring Programme and earn another 50 points
Click here for a list of qualifying points
Click here for a list of preferred education providers
The paperwork is easy too – simply submit an Education Activities Statement (EAS) and registration fee at the end of each year.
To download an EAS, please click here
How to Register
Registration is now open.
This is a Marketing Association member only programme. The programme runs for a full year from the date of enrolment. A registration fee of $100 + GST is payable at the time of enrolment and annually thereafter.
When you have gained your 100 CPD points and submitted your Education Activities Statement, you can use the title you’ve earned. You will also receive a certificate of your accreditation to show to potential employers, colleagues and clients.
We will publish the names of all Certified Practicing Marketers and Marketing Fellows on our website and in DLB magazine to publicise your commitment to excellence.
For more information contact Amy Bullen on 0800 347 328 ext. 753 or email amy@marketing.org.nz