Student Quiz
Questions and answers for each self-test quiz.
Session 1
This session is an overview of the whole course as well topics covered in the first few classes.
Session 1
Session 2
This session looks at putting together your direct marketing plan.
Session 2
Session 3
This session looks at SWOT analysis, strategy, objectives and tactics.
Session 3
Session 4
This session focuses on your marketing database and the all important data.
Session 4
Session 5
This session looks at RFM, customer segmentation and predictive modelling.
Session 5
Session 6
This session concentrates on the mathematics side of direct marketing - allowable, cost per response and conversion rates.
Session 6
Session 7
This session looks at research - qualitative, quantitative and testing.
Session 7
Session 8
This session examines the importance of using offers in direct marketing campaigns.
Session 8
Session 10
This session looks at the different media available for direct marketing campaigns.
Session 10
Session 11
This session focuses on telemarketing and the different variables to consider when putting a telemarketing campaign together.
Session 11
Session 13
This session looks at putting a creative brief together and the different sections within it.
Session 13
Session 14
This session concentrates on critiquing creative - what to look for and how to do it.
Session 14