The Marketing Association is the industry body for marketing, supported by our Principal Business Partners; New Zealand Post and IBM.
We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
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Create a much stronger bond by maintaining a consistent brand voice across all communication - even the terms and conditions.
David Bowles of Badger discusses how businesses don't really talk to businesses. B2B marketing doesn't exist.
Peter Stubbs of Simpson Grierson explains the effect of "do not knock" stickers on door-to-door sales.
Duncan Shand from Young and Shand predicts 2015 as the year digital dies - and what we need to focus on instead.
Ed Elias discusses the right approaches to marketing for charities and not-for-profit organisations.