We help marketers succeed.

Our purpose is to inspire business success through a connected marketing community. We do this by helping our members develop, connect and have a voice. We have a thriving member base of over 6,600 businesses and marketing professionals, and we connect with over 10,000 people every single week.

As the only New Zealand industry body dedicated to marketing, we work tirelessly to have marketing seen as a success driver for organisations of all shapes and sizes. Our members are facing complexity and pace in their operating environments, and we partner them throughout their marketing career to help them keep ahead.

So join the Marketing Association today, and reap the benefits for your career and your organisation!

What we deliver.

Your development - We lead marketing talent development.

The MA is the premier source of development to ensure you stay current in marketing throughout your career journey.

Qualifications, including certificates, diplomas, short courses, online learning and classroom programs
Events, Awards and Conferences, including the TVNZ NZ Marketing Awards, NZDM Awards, Brainy Breakfasts, Sunrise Sessions and Knowledge Bites
Resources, covering best-practice toolkits, guidelines, templates, articles and advice foryou and your organisation

Your connected community - We bring marketers together.

The MA enables connections between members, to facilitate support, learning, self-regulation and network creation.

Partnerships, with leading local and international learning institutions
Support, for Northern/Central/Southern regional areas and Advisory Groups
Connections, for members in specialist areas
Networking, via events series
Student Engagement, to create awareness a pathway for careers in marketing

Your voice - We give marketing a collective voice.

The MA ensures marketing industry representation on key issues, with a strong point of view that resonates with the business community.

Advocacy, providing influence for marketing and organisations on critical issues
Marketing Might and Communications, including initiatives and activities that act as a cheerleader for marketing in the wider New Zealand environment

MA Constitution

We offer a range of events to develop, grow and recognise great marketing in NZ. Check these out below by clicking on the side links.

Brainy Breakfasts

Brainy Breakfasts is an event series dedicated to keeping marketers up-to-date with the latest developments in digital marketing. Under the guidance of the Network of Digital Marketers, these events are designed to educate marketers on the strategies and insights behind successful digital marketing campaigns or initiatives to keep them up to date with new, cutting-edge concepts in the digital space. The Brainy Breakfasts have been running since 2002 and are sponsored by Ubiquity - Leaders in data-driven marketing.

Digital Day Out

Digital Day Out (DDO) brings together like-minded business and marketing practitioners, suppliers, decision makers and thought leaders for an opportunity to get up-to-date with the latest and hottest topics in digital marketing.

Direct Marketing Conferece

Hosts leading authorities in Direct Marketing to present a mix of case studies and presentations which showcase thought leadership, innovation and success in direct marketing, which will be both inspiring and thought provoking, as well as being highly relevant and practical for marketers.

Knowledge Bites

Tasty tidbits for better marketing - Knowledge Bites is an event series exclusively dedicated to focusing on the core competencies of marketing. Under the guidance of the Regional Committees, these events are designed to educate attendees on successful best practice marketing disciplines and topical subjects relevant to the region. Knowledge Bites events showcase the clients, agencies and suppliers who are responsible for New Zealand's most successful, forward thinking marketing, and put them on a podium to give marketers the inside story and raise the overall level of marketing in New Zealand.

Marketing Law Conference

As a marketer, it's important that you are up to date and informed about changes to marketing law that could prove invaluable to your organization. The intensive half-day Marketing Law conference will give you a thorough overview of these changes and how they affect New Zealand marketers.

Not for Profit Networking Events

These short, after 5 networking events bring marketers together to hear case studies relevant to the not for profit sector and allow them to network with their peers. Held on a quarterly basis, they are a 'must-attend' for marketers in the not-for-profit space!

NZDM Awards

The only awards that recognise clients, agencies, consultancies and suppliers who have exhibited excellence in insight-driven direct marketing projects and campaigns, connected with customers on an individual basis, and generated outstanding results.

Smarter Data

At one of the stand-out data-driven marketing days in New Zealand, leading authorities in the data space present a mix of case studies and real life examples, showcasing thought leadership, innovation and success in data-driven marketing. The conference brings together business and marketing practitioners, suppliers, decision makers and thought leaders alike.

The Network of Executive Marketers Series

Invitation only events for Executive Marketers, Business Leaders and Thought Leaders, featuring a range of distinguished global and local thought leaders who are happy to engage in discussion and provide invaluable insights from their own experience. The events provide a forum for networking with peers, as well as the opportunity to share ideas and collaborate as a community.

TVNZ NZ Marketing Awards

A celebration of everything that makes marketing great in New Zealand and beyond, and the only awards programme in the country which focuses solely on the business benefits of strong marketing strategies.