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Become a friend of the MA
Now there's a way to boost your career and get the recognition you deserve with an accreditation from the Chartered Institute of Marketing (CIM).
CIM's Professional Accreditation programme assesses your skills, experience, qualifications and commitment to ongoing Continuing Professional Development (CPD) against an internationally-approved professional standards framework for marketing. From starting out to senior management, there's an accreditation level to suit you.
Accreditation levels, in the form of letters, can be used after your name to acknowledge your status.
E.g. Jo Brown, MCIM Chartered Marketer
Find out your level by completing our online Skills Analysis (free for members).
By being part of CIM you agree to abide by CIM's Code of Professional Standards
CIM have designed and developed two CPD programmes. Your membership grade will determine which programme will suit you best. The first programme is for Affiliates and Associates, and the second programme is for Members, Fellows and Chartered Marketers. How programme works: Professional development at CIM
The Skills Analysis programme is an invaluable self-diagnostic tool for assessing your marketing competencies against an internationally-recognised framework that covers the full scope of the marketing profession.
It's simple: Just complete the CIM application + CV + transcript of qualification, and email them to contactus@marketing.org.nz. No formal qualification? Don't worry, because your skills and experience can still be assessed.
Maria Albert, MCIM Chartered Marketer
1. What was your motivation to join CIM?
While completing the Certificate of Digital Marketing I realised how quickly the digital space is changing and that I had to keep my skills and knowledge up to date. The CIM programme forces you to continually identify skill gaps and to be proactive in your professional development. As a freelance marketer it’s good for my clients to know that they are dealing with someone who is not only experienced in all aspects of marketing but whose skills are current.
2. The CIM programme requires marketers to complete 35 hours of continue professional development (CPD). How have your achieved this?
It really wasn’t that difficult. I achieved my hours in the last year by completing two online courses- one on Advanced Social Media Marketing and the other on Conversion Rate Optimisation, by a having a one on one tutorial with a web developer, and reading an interesting book on Linkedin marketing.
3. What was your favourite MA course and why?
The Certificate of Digital Marketing. It offered a good overview of all things digital and gave me some practical experience and a framework on how to develop a digital strategy for any business.
4. What do you value most about your professional status with CIM?
It recognises the effort you put into having relevant marketing skills to be able to operate successfully in a dynamic environment. It lets employers and clients know that you are committed to your craft.
5. What difference has being accredited made to your personal development and career journey?
It’s re-iginited my passion for learning and has given me greater confidence in my abilities. I feel I can provide a more comprehensive offering to clients.
6. What advice would you give other marketers considering enhancing their professional development?
Developing your skills is mandatory if you want to progress in your career. Having an affiliation with CIM will give you an edge if you’re actively seeking employment and your skills will be recognised more readily of you are planning to work overseas.
Sally Nash, Marketing Manager at ANZ
1. What was your motivation to join CIM?
I hope to work in other countries, including the UK, in the future, and having an internationally recognised qualification should help with overseas job-hunting.
2. How has being part of the CIM programme kept you up to speed with the latest issues facing marketers?
The weekly CIM enewsletter gives interesting snippets of marketing news and research. They’re UK-focused, but often the topics show best practise, new trends and global case studies. I’ve used these as inspiration for more than one ‘marketing show and tell’ story.
3. The CIM programme requires marketers to complete 35 hours a year of continued professional development (CPD). How have you achieved this?
It’s actually fairly easy – most people should be able to prove that they’ve learnt something new in their profession for a week of the year. The CIM programme offers various ways of claiming those 35 hours – on the job, through formal courses, by sharing learnings with others – even by reading their weekly enewsletter for a year gives you 8 CPD hours. It’s useful in highlighting the various ways people pick up skills, learn about trends etc. and this in itself can be handy in encouraging people to think how they have learnt over the year, rather than just what they’ve learnt.
4. What was your favourite MA course attended and why?
I did the Certificate of Marketing Management. It was a lot of study and work to squeeze alongside a full time job and busy life, but well worth it. The lessons were taught by marketers who had rich experience in specialised fields, so was full of real-life examples, and it was also fairly practical. The structure of the course forces you not just to listen but to put into practise the theories etc. by writing a paper for each lesson, which eventually forms a full marketing strategy for your workplace.
5. What advice would you give other Marketers considering enhancing their professional development?
The CIM programme is useful to prove that you’re for you, marketing isn’t just a 9-5 job. If you’re against others in a job interview and you’re the one who can show that you’re interested in how marketing is changing, what best practise is, what brands from other industries and countries are trying, then the money’s on you getting the job. It’s not hard to maintain a membership – an annual fee and filling in a form to prove how you’ve developed your skills/expertise over the year. I’ve found it useful.
Nephi Arthur, Marketing Coordinator at New Zealand Blood Service
1. What was your motivation to join CIM?
It has been supported by my organisation for a number of years and it helps by motivating me to upskill and to constantly push myself to ensure I reach my points each year.
2. How has being part of the CIM programme kept you up to speed with the latest issues facing marketers?
To be fair I probably haven’t utilised this as much as I should of and to be honest I’m probably not sure on what is available to me but when I have had questions there is always a network I can turn to and the updates and conferences have given me ability to see upcoming changes and trends both nationally and internationally.
3. The CIM programme requires marketers to complete 35 hours a year of continued professional development (CPD). How have you achieved this?
I have used courses as well as other opportunities like the brainy breakfasts to learn skills and to network.
4. What was your favourite MA course attended and why?
The digital marketing course – It helped me understand a bit more about the digital space and also highlighted areas we needed to look into as an organisation to ensure we are kept up to date with technology and future trends. Through the course I made a contact who was able to help us in our target market research which has helped us define our marketing strategy a lot more.
5. What do you value most about your professional status with CIM?
The fact that it is recognised internationally and the support network available through membership.
6. What difference has being accredited made to your personal development and career journey?
It has helped me in my professional development by being the catalyst and assisting me in applying for courses to keep upskilled and up to date with ever changing marketing space.
7. What advice would you give other Marketers considering enhancing their professional development?
To join CIM and just see what they have to offer and how you can use your membership to benefit you and also open the doors to other opportunities in the Marketing field.
