Login or signup

Become a friend of the MA

Subscribe to our email communications. Privacy

Here is a little more about each of the 2014 inspiring speakers.
Click Here to download a pdf of all our speaker and topic details

James McGlinn, Co-Founder & CEO, Eventfinda

James is an experienced entrepreneur and software engineer with a twelve-year track record on the founding teams of three successful internet companies including Eventfinda. Community focused, he regularly lectures on technology and business at high school and tertiary level, and has been a guest speaker and panelist at conferences throughout New Zealand.

James was recently named the 2013 NZIM & Eagle Technology Northern Region Young Executive of the Year.

About Eventfinda

In New Zealand the Eventfinda website is the countrys leading source for event and live entertainment information, and is a Top 20 ranked site (Nielsen NetRatings Domestic Unique Browsers).

Eventfinda New Zealand is the exclusive supplier of syndicated event content to the largest media websites in the country, including Yahoo!, MSN, NZ Herald and Fairfax, with a further 100+ syndication arrangements with other online media and print publications.

The Eventfinda Platform is licensed in Europe and Australia, and the company has recently launched in the United States and Singapore.

James's Topic: The Eventfinda Story
Eventfinda's journey so far from humble beginnings in Kohimarama to an iconic digital marketing and ticketing business with operations in five countries and where they're going from here.

Key Learning's you will gain from James's presentation
An inspirational story of entrepreneurial adventure. James will share some of the ups and downs the company has been through, and the lessons learned both business and personal that have seen them through.

Kaila Colbin, Co-founder, Ministry of Awesome, and Curator and Licensee, TEDxChristchurch

Kaila Colbin is a co-founder and trustee of the non-profit Ministry of Awesome, an organisation dedicated to watering the seeds of awesome in Christchurch, as well as the Curator and Licensee of TEDxChristchurch. She is the founder and director of New Zealand social media consultancy Missing Link and co-founder and director of project management training company Falcon. She is also a PMP certified Project Manager, Chairman of the Board of the New York-based Natural Gourmet Institute for Health and Culinary Arts, and a member of the Board of CORE Education.

A native New Yorker, Kaila is fluent in English, Spanish, French and Italian, holds a degree in Hotel and Restaurant Administration from Cornell University, and has been a serial entrepreneur since the age of 22. Her purpose in life is to be an uplifting presence.

Kaila's Topic - To The Power Of X, or, Why Digital Needs Analog (And Vice-Versa)

It will look at how digital has been used to increase the impact of offline activities, and why the efforts wouldn't have been nearly as powerful if they were digital alone.

Key Learning's you will gain from Kaila's presentation

Through a behind-the-scenes look at the TED/TEDx phenomenon, attendees will understand how a platform that gave away its content and brand leveraged both to become exponentially more powerful. Kaila will share insights behind the connection between digital and analog in the world of TED/TEDx, core learnings as to why it works, and what happens when it all goes wrong.

Mark Blair, Vice President of Australia & New Zealand, Brightcove

Mark is a respected thought leader in the Australian digital media community. A frequent speaker and panelist, Mark offers keen insight to how leading global and regional brand marketers and media companies are optimising their digital media content distribution strategies to differentiate themselves from competitors as they capture, retain and engage viewers, fans and customers.

Through his extensive work with media companies and brand leaders including Yahoo!7, Sony, Tourism Australia, TVNZ, ABC (Australian Broadcasting Corporation) and NineMSN, Mark has developed a model for best practices in digital media publishing. He is known for sharing thought-provoking views and insights on both a deeply technical level as well as at a commercial and strategic level for lines of business leaders.

Prior to Brightcove Mark worked through dotcom one and two with Allaire, Macromedia and Adobe in a variety of senior field and headquarters based roles in Asia Pacific and North America cutting across sales, marketing and product management.

About Brightcove Inc.

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, offers a family of products that revolutionize the way organizations deliver video experiences. The companys products include Video Cloud, the market-leading online video platform, Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider and Once, a cloud-based ad insertion and video stitching service. Brightcove has more than 6,300 customers in over 70 countries that rely on Brightcove cloud content services to build and operate video experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

Mark's Topic - Video Moves Business

Learn why organisations in Australia, New Zealand and beyond are becoming broadcasters and driving awareness, engagement, conversion and loyalty with a video centric content marketing strategy. Get data and insights from video marketing initiatives from brands such as Tourism Australia, Cricket Australia.

Mark Pascall, Director, 3months


For over 25 years Mark has been helping organisations in the UK and NZ use technology as an enabler to meet their goals. He is passionate about using leading edge web & mobile technologies within and Agile / Lean Startup processes to bring true innovation into the corporate world.

During his career he has presented at over 20 conferences on topic including Agile Marketing, Mobile Development, Doing business in the Cloud, iBeacons, APIs and Web Accessibility. He has also had numerous articles published including Public sector software procurement: why its still broken (NBR), The Changing role of the CIO: a vendor perspective (IITP) and Outsourcing Agile - can it be done? (Computerworld)

14 years ago he founded 3months.com and has had the pleasure of working with some amazing clients and a wonderful team of passionate, smart technologists who believe that web/mobile software projects should be creative, fun and deliver business value quickly.

About 3months

3months are a 20 person Wellington/Auckland based company specialising in bespoke mobile (apps and mobile web) and web based solutions for organisations wanting to use technology to innovate. They have worked with some big names including Saatchi & Saatchi LA, Consumer NZ, Deloitte and the National Library as well as a whole lot of entrepreneurs/intrapreneurs in a range of business domains.

Mark's Topic: iBeacon - connecting the online and offline worlds

Sometimes the biggest changes in technology have the smallest beginnings. In the summer of 2013, Apple quietly announced iBeacon, a nerdy-sounding feature of its new operating system that would "provide apps a whole new level of location awareness". Since that beginning increasing numbers of marketers around the world have begun to realise the huge potential this technology now offers:

  • You step inside Farmers and your shopping list is transformed into a personalised map, showing you the deals that'll appeal to you most.
  • Get a coupon for 10% off a TV because you stood in the TV department or win something for visiting a car dealership.
  • You pause in front of a concert poster on the street, pull out your phone, and you're greeted with an option to buy tickets with a single tap.
  • You walk past the umbrella stand in a department store. Your phone informs you that as a VIP customer, today you will get 10% off umbrellas and you might want to get one as its going to rain later.

Welcome to the exciting world of iBeacon.

Key Learning's you will gain from Marks's presentation

  • what exactly is iBeacon and how does it works
  • why is it such a game changer
  • what are some of the innovative ways iBeacon is being used around the world
  • how you can now connect with your customers in ways never before possible

Dr. Mark Sagar, Director, Laboratory for Animate Technologies

Academy Award winner Dr. Mark Sagar is the director of the Laboratory for Animate Technologies at the Auckland Bioengineering Institute.

Marks interest is bringing digital characters to life using artificial nervous systems to empower the next generation of human computer interaction. To this end Marks laboratory is pioneering neurobehavioral animation combining biologically based models of faces and neural systems to create live, naturally intelligent and highly expressive interactive systems.

Mark previously worked as the Special Projects Supervisor at Weta Digital and Sony Pictures Imageworks and developed technology for the digital characters in blockbusters such Avatar, King Kong, and Spiderman 2, and before that was Co-Director of Research and Development for Pacific Title Mirage and Life F/X Inc which lead groundbreaking development of realistic digital humans for film and artificial intelligence driven eCommerce applications.

His pioneering work in computer-generated faces was recognised with two consecutive Scientific and Engineering Oscars in 2010 and 2011.

Associate Professor Sagar holds a Ph.D. in Bioengineering and is a recipient of the University of Aucklands 2012 Distinguished Alumni Award.

Mark's Topic - Expressive Machines

The Laboratory for Animate Technologies is combining face simulation with brain simulation to create interactive self-animated expressive Avatars which interactively learn.

We are pioneering a new form of naturally intelligent and expressive human computer interface which has the potential for disruptive impact on digital signage and interactive marketing.

Michael Cornwell, Head of Marketing, Samsung Electronics New Zealand

In 2012, Mike Cornwell returned to his home city of Auckland, to join Samsung Electronics as their Head of Marketing. Mike is responsible for overseeing the marketing activities over multiple Samsung product categories including their marketing leading positions in both the TV and Mobile categories. Prior to Samsung, Mike spent 8 years with Red Bull in Vancouver, working in various roles including Director of Marketing, and Business Unit Director for Western Canada. Mike has over 13 years of experience in the beverage industry (Red Bull, Lion Nathan) as well as 4 years of experience in the technology sector (Hewlett-Packard, Samsung)

Michael's Topic: The Smart Phone Line - launching the GS4 through our fans.

Key Learning's you will gain from Michael's presentation

  • That having a great product is still the best marketing
  • To get to innovative and truly challenging work, risk and uncertainty are table stakes
  • That if done properly, you don't need TARPs to reach a large audience
  • Social does deliver business results

Michael will be speaking alongside Scott Coldham.

Scott Coldham, Head of Account Management, Colenso BBDO

With a Sales and Marketing background, Scott left client side and has been at Colenso for 8 years.
A creative account man, hes all about the work. In reaching Group Business Director status early in 2010, hes driven creative and business successes both locally and abroad across a breadth of Colenso BBDOs client portfolio, and seen him take on the Head of Account Management role, running a department of 40 people. His experience spans motoring, aviation, FMCG, QSR, technology and electronics, fashion, and financial services sectors.

Scott's Topic: The Smart Phone Line - launching the GS4 through our fans.

Key Learning's you will gain from Scott's presentation

  • That having a great product is still the best marketing
  • To get to innovative and truly challenging work, risk and uncertainty are table stakes
  • That if done properly, you don't need TARPs to reach a large audience
  • Social does deliver business results

Scott will be speaking alongside Michael Cornwell.

Simon Lendrum, Managing Director, JWT
blog: simon-says.co.nz

Simon has been Managing Director of JWT New Zealand since 2010. JWT is a full service communications agency with clients such as Ford, Z Energy, PlaceMakers, Contact Energy, Kellogg's, Nestle, and more.

Simon began his career in advertising at BMP DDB London in 1995. He worked across multiple categories and brands in the UK, before moving to New Zealand in 2004 to join Singleton Ogilvy & Mather.

His perspective on the digital world is informed by a belief that thinking of digital strategy as distinct from the rest of your communications strategy is self-defeating. To quote from his blog, "The key to great communications strategy lies in understanding human behaviour. Get that right, at all levels of the Planning Cycle, and youve improved your odds of influencing that behaviour in your favour."

Simon's full topic will be available soon, and will include topics such as immersive experiences, telepathic technologies, the age of impatience, and anonymity in a post-Snowden world.

Stephen Knightly, Director/Chairperson, InGame & NZ Developers Association

Stephen Knightly is Director of InGame, NZ's first gamification consultancy and is Chairperson of the fast-growing NZ Game Developers Association. He has a long marketing career in NZ, Europe and the Middle East for brands such as Microsoft, XBox, Fonterra, Telecom and is also a Director of Pursuit PR. He has done gamification projects for ACC, NZ On Air, Dairy NZ, NZ Fire Service and the Ministry of Education.

Stephen's Topic - What we can learn about engagement from video games

Gamification, Advergaming, Usability

Key Learning's you will gain from Stephen's presentation

  • Dirty secrets: What audiences really do online
  • Digital Behavioural Psychology: incentivise your customers digital behaviours
  • How to bring brand values and emotional drivers to life digitally

Viveka von Rosen, Founder, Linked into Business, LLC

Viveka is author of best selling LinkedIn Marketing: An Hour a Day and is known internationally as the LinkedIn Expert. CEO of Linked Into Business and Co-Founder of LinkedProspecting, she also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn strategy group on LinkedIn.

Viveka has 30,000+ first level connections and a network of over 38 million people on LinkedIn, and 56,000+ followers on Twitter. Her seminars, webinars and workshops have taught and trained well over 90,000 people.

Forbes has listed her as a top social media influencer, and she has been cited in Money Magazine, Simple Living, Ragan, CNN, Forbes, Mashable, The Miami Herald, Social Media Today and The Social Media Examiner.

Viveka's Topic -
Linked Inspiration: How LinkedIn Can Catapult Your Business to Greatness.

  • From Used Car Sales to the International Stage One Womans LinkedIn Story.
  • But What About You? The Latest Stats and Client Stories re: LinkedIn Success
  • A Few Small Steps Some Giant Rewards: Actions You Might Take Right NOW!
  • Q&A and Hot Seat

Key Learning's you will gain from Viveka's presentation

LinkedIn may very well be one of the best business and marketing tools available, but most people only have a limited (if any) idea on how to effectively use it.

My own success (and that of my customers) is a testament to just how powerful LinkedIn can be. In my presentation I will not only share a bit of my story, and some pretty amazing statistics from people using LinkedIn, but a few ninja tricks that you can implement immediately to start experiencing similar results.

Through building visibility and relationships on LinkedIn, your prospects will get a sense that they know you. And after that its a relatively easy step to like and trust (and, yes, sell!)

How do you move from know and like to trust? Make sure your profile accurately represents you and your brand. Establish connections with your target market and then start sharing some useful content. Create a sense of thought leadership and subject matter expertise. Do this and stay top of mind with your connections and before you know it, your prospects will be coming to you!

This presentation was created to inspire YOU and your business to greatness. All through the use of LinkedIn!

Principal Business Partners


Conference and Events Partners

Ubiquity m-savvy Orangebox Pitney Bowes NZ Post

Resource Centre Partners

Loyalty J1 Simpson Grierson Young & Shand TNS Inivio Mosh Badger Principals Font 99 Ipsos Done By Friday

Service Partners

Acxiom Pullman Hotels Amora Hotels & Resorts Tangible Marketing Impact Fuji Xerox

Student Engagement Partners

Frucor Farmers IAG Genesis Westpac