Here is a little more about each of the 2013 inspiring speakers.
Click Here to download a pdf of all our speaker and topic details.
Andrew Jacobs, General Manager, Co-Founder, Snakk Media
With over 10 years experience in the digital space, 3+ Years in a specialist mobile capacity, Andrew has overseen hundreds of successful media campaigns targeting audiences across smartphone & tablet devices.
Andrew is a passionate champion of the mobile channel and the best practices that reap its rewards.
Andrew will be speaking alongside Clem Hall
Catherine Bates, General Manager of Brand & International PR, Tourism New Zealand
Catherine Bates is General Manager Brand and International PR at Tourism New Zealand. She is responsible
Catherine's and Che's Topic - 100% Middle Earth, 100% Pure New Zealand
An overview of the worldwide digital rollout of Tourism New Zealand's latest global campaign, leveraging the Hobbit movie trilogy to promote destination New Zealand.
Tourism New Zealand invests heavily in digital media and properties. This presentation details how this complex global campaign drove audiences towards optimised digital conversion points. It identifies the importance of killer content, but also the need for a clear framework to leverage consumer interest.
Che Tamahori, Managing Director, Digital Arts Network
Digital Arts Network helps its clients create more rewarding digital experiences. For almost 20 years first as Shift, now as part of TBWAs global Digital Arts Network Che and his team of designers and technologists have been at the forefront of digital design in New Zealand.
Che believes that design thinking is the most effective way to find the critical intersection between business goals and user needs.
Che has a Bachelors in Computer Graphic Design. He is a Fellow of the Designers Institute, and the Convenor of Judges (Interactive) for the Best Design Awards.
Che will be speaking alongside Catherine Bates
Clem Hall, formerly Mobile Marketing Manger, Westfield Group Australia
Clem was the mobile marketing lead for the Westfield Group Australia. The Westfield Group has interests in and operates one the world's largest shopping centre portfolios. The global portfolio has 105 high quality regional shopping centres in Australia, New Zealand, the United States, the United Kingdom and Brazil valued in excess of $62.9 billion, with approximately 22,964 retailers in 9.6 million square metres of retail space. Clem formed part of the strategy for 2012 and into 2013 that has now made a mobile first strategy across all customer touch points through mCommerce, campaign and content delivery and mobile app strategies across handset and tablets.
Clem has also worked with Australias largest telecommunication carrier, Telstra across mobile with a focus on content, strategy and implementation.
He has been working in both the domestic and global media landscape across mobile and digital for many years now including roles with 20th Century Fox/Jamster, PBL and Time Warner television networks CNN, Cartoon Network and Turner Classic Movies.
Studied at the University of Wollongong, with a Bachelor of Communication and Media Studies.
This presentation is designed to educate and inspire marketers on the importance of reaching and engaging customers through these smarter screens.
By illustrating the successes of brands that are taking advantage the new opportunities presented by smart phones and tablets we aim to equip you with the insights & knowledge that will allow you to open up your marketing campaigns to these highly engaged audiences.
Key Learning's you will gain from Andrew and Clem presentation
Christian Sykes, Online Competitive Intelligence Consultant, Experian Marketing Services
Christian's Topic - The rise and [______] of Daily Deals sites in New Zealand.
Jon Pinkerton, Innovation Manager, Paymark
In his latest role at Paymark as Head of Innovation, Jon has been tasked to create value through innovation by seeking out solutions and creating partnerships to deliver new products for customers, merchants and other stakeholders in the payments and related sectors.
Paymark processes around 1 billion transactions (worth over NZ$45 billion) on behalf of more than 50+ card issuers and acquirers every year. More than 75,000 merchants and over 110,000 EFTPOS terminals are connected to our world-class network.
In April, 2012 Paymark, Vodafone New Zealand, 2degrees and Telecom New Zealand today announced plans to bring the future of mobile payment services to New Zealand.
The four companies intend to form a joint venture to launch a trusted service manager (TSM) which will allow New Zealandersto make secure payments, collect loyalty points and use public transport with their mobile phones.
This exciting initiative will create the infrastructure necessary to enable many of the cards held in a wallet today bank cards,loyalty cards or transport tickets to be replaced by applications securely stored in a virtual wallet on a mobile phone.
There are many doubters when it comes to NFC and whether it will ever dominate mobile payments but personally I am a little more bullish and for these reasons; Worldwide there are hundreds of millions of NFC enabled handsets in consumers hands already and over 2.5 million NFC enabled merchant POS devices with compounded growth figures around 50% per annum by 2017 it is predicted that number will have ballooned to 43 million terminals.
The chicken and egg conundrum, at least at a compatible hardware level has been solved. The next 3-5 years we as an industry need to figure out how to get the consumer and the merchant to use NFC on scale.
I will take this time to share my views of what has been tried around the world, where companies have come unstuck and where there has been success.
Key Learning's you will gain from Jon's presentation.
Luke Rive, Energy Category Manager, Frucor Beverages
Luke's topic - V Motion Project: Using digital activation to take V communications to the next level
In February 2012 the team at V were charged with consumer engagement measures that were such they were required to drive even greater involvement and engagement levels than any of their previous successful initiatives had done.
Nigel Parker, Microsoft New Zealand Ltd, Director of Developer and Platform Evangelism
Nigel Topic - Quietly Creating the Future
This session covers how we manage change at Microsoft and how we take marketing lessons learned with end customers and apply them to a corporate environment in the form of products and a movement towards the new world of work.
Key Learning's you will gain from Nigel's Presentation
Shane Bradley, Founder, ShopHQ
He has founded his own businesses since age 19 in varying industries before getting into the online game in 2004 when he set up finda.co.nz. This business was sold to Yellow Pages in 2009. GrabOne.co.nz was set up in 2010 and quickly became NZs largest group buying site. When Shane exited that business to APN News and Media it had over $100mil of annual gross sales and 130 staff.
Shane's Topic: 10 years of insight and why I am doing it again
Shane Bradley has been in the online game since 2004; When he started Finda he had very little money and barely knew about the internet, now a decade later if there is anyone who can speak to Rapid Change and what it has taken to survive and be successful in an environment where speed of change is now the new normal, it is him. GrabOne experienced intense growth in a short period of time with a plethora of new players simultaneously entering the market; and navigating through this and other such experiences not only required innovative thinking and skilled leadership but created insights and learnings which Shane is now prepared to share.
Come to DDO 2013and be inspired by Shane as he takes us on his journey through finda.co.nz, GrabOne.co.nz to the very recent pet.co.nz.Shane will disclose some generous insights around what worked, what didn't and what, if anything, would he do differently and why he is confident he can do it all again!
Simon Lendrum, Managing Director, JWT
Simon began his career in advertising at BMP DDB London in 1995. He worked across multiple categories and brands in the UK, before moving to New Zealand in 2004 to join Singleton Ogilvy & Mather.
His perspective on the digital world is informed by a belief that thinking of digital strategy as distinct from the rest of your communications strategy is self-defeating. To quote from his blog, "The key to great communications strategy lies in understanding human behaviour. Get that right, at all levels of the Planning Cycle, and youve improved your odds of influencing that behaviour in your favour."
Simon's Topic - JWT Intelligence's Top Trends in Digital for 2013
Simon will be presenting a selection of digital trends, compiled as part of JWT Intelligence's annual Top Trends Report, now in its eighth year. Intended as a global round up of trends reaching critical mass in 2013, his summary is intended to provide stimulation and inspiration. Areas covered will be:
Tim Ellis, Group Account Director, Colenso BBDO
Over the last 3+ years at Colenso, Tim has lead some of New Zealands most effective and creatively awarded campaigns including the Wine Is Over and Beer: The untold story for DB Breweries, and Mountain Dew Skate Pinball, V Motion Project and Pepsi Max Bromitment for Frucor Beverages.
In 2012, Tim helped Colenso BBDO become the No.1 Agency in the World, and was honoured to be ranked the No.2 Suit in the World, as named by The Big Won Report.
Tim will be joining Luke Rive for his presentation