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Find tools to better market New Zealand products and services to the rest of the world
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New Zealand business owners with a story to tell the world can now access funds and video production resources to help share their messages globally.
A well-researched and implemented export marketing plan can help create a sustainable, long term business relationship with an overseas market.
For export success, you need to be able to clearly and concisely explain why a potential customer should buy from you. Even if you intend to sell via agents or distributors, or license your product or service, you will still need to pitch your business. The following steps will help you plan your pitch.
Attending trade shows can help you gauge the level of interest in your products and services, develop leads and make sales. As with all elements of market entry, you should have a strategy for trade show attendance. Each show involves a significant investment, both in terms of the money and time spent.
You may have a great product, but if it doesn’t meet customer needs, it is unlikely to be viable. Cultural differences, technological trends, even banking systems and preferred payment interfaces can all affect the success of your export ventures.
