Content Marketing

11 May 9:00 am - 5:00 pm
Marketing Association, 69 St Georges Bay Road, Parnell, Auckland, New Zealand
CPD 10.50 credits
Member: $, Non-Member: $, All prices exclude GST.

Content is the current cornerstone of marketing. Nobody is going to come to you if you have nothing to draw them in. This course is designed to help you devise a content marketing strategy and implement it. Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.

You’ll learn about:

The importance of content and its role in lead generation
Attract more visitors and converting more leads and customers
Forms, calls to action and landing pages
Measurement and evaluation of campaign analytics

So you can:

Devise and implement a successful content marketing strategy
Build buyer personas, appreciate their pain points, and align your content to the customer’s journey
Measure and evaluate your strategy using common KPI’s, tools, and techniques
Understand the various technology platforms available to drive content

To achieve:

Quality content that attracts people to your products and services
Effective content strategies with greater ROI
Convert more leads and customers

Are you a SME, and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee, through the NZTE Capability Development Voucher scheme. Click here to find out more.

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