05 Dec 2017 • Chris Macdonald • Amazon • Blog • Retail • Technology

Hello Alexa

With the news that Amazon's Alexa and Echo family of products will be coming to New Zealand next year, many businesses should be considering what this means for their business model and how customers will expect to interact with them.

28 Nov 2017 • Tim Gregory • Blog • Digital Marketing

Looking back to go forward: Marketing’s digital evolution – an experiment needing a real revolution

2017 represents a landmark year in the evolution of digital marketing. Various reports in late 2016 and early 2017 show that at last, digital budgets are achieving parity with TV. The latest ad spending forecast by eMarketer has even suggested that in the US, digital will overtake TV ad spending this year for the first time.

27 Nov 2017 • Keith Norris • Blog • Regulatory/Legal

Can I Use that Photo?

For those of us that still like to plonk ourselves down in front of the bigger screen - aka TV, you might have caught a story featured on Fair Go recently. It involved a young lady who had been photographed by a Fairfax Media photographer while attending the races. A Spray tan business took her photo from the Stuff website without permission and used it in their marketing.

27 Nov 2017 • Carmen Vicelich • Blog • Data

Trust is now the new business currency

There’s no question that our data now holds tremendous value and the key to our success as Marketers in the future. It helps us understand our customers and design relevant, engaging experiences that show them we know them and also truly value their business.

26 Nov 2017 • • Blog

How I got into Marketing as a Non-Marketer

Jess is a marketing executive at the Marketing Association. She doesn’t come from a ‘traditional’ marketing background and when I first met her, it wasn’t for an interview. Jess doesn’t have a degree in marketing but is building her career through learning-by-doing and courses that provide practical application you can take back to the office the next day. Jess shares her experiences with us.

24 Nov 2017 • Jacqui Barratt • Blog • HR and Careers • Insights and Strategy

How did they get that job?

As a recruiter, founder and CEO of a business I have more than once asked myself – WOW how did that person get that job and not in a good way, more in complete wonderment. I have had extensive interview training and 25 years of recruitment experience but at times we still get it wrong. Was I trying to rush a decision or was I simply wowed by this articulate charismatic individual and my rational mind went out the window.