Mapping the Customer Journey

Event Details

  • Wednesday 17 Feb 2021
  • 9:00am - 1:00pm
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  • Marketing Association, 69 St Georges Bay Road, Parnell, Auckland
  • CPD Points: 6.00
Pricing
$345.00 + GST Members
$495.00 + GST Non Members
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Overview

Having excellent Customer Service is vital to differentiate your business from the pack. You will need the insight, tools, and information to better understand your customer's journey. The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping.

Who is this course for?

  • Marketers who have a basic understanding of Customer Journey Mapping and want a deeper dive
  • Organisations who are moving to a customer-centric business model
  • People who have done the Introductory Customer Journey Mapping Course and are hungry to delve into the next steps.

You will Learn about

  • How to use tools and processes to visualise the entire Customer Journey
  • Identify opportunities to reduce friction and enhance relationships
  • Better understand your customer’s needs, context, and questions
  • Learn from case studies

So you can

  • Apply lessons learned to your organisation
  • Identify key stages and creating your own Journey maps
  • Improve your Customer Experience and drive business growth

Length: 1/2 Day

CPD credits: 6

Are you a SME, and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.

Multiple bookings, registered charities, and students - contact us for your special rate!

Prerequisite: Fluent in English (oral and written)