Northern Regional Event - Channel Management for Marketers

Thursday 18 October 3.45pm - 6.00pm

Learn from those who successfully navigate the minefield of channel management, at the final Northern Regional Event for the year! You will gain insights into how you can ensure both your brand message and customer experience is consistent, whatever your channels.

Speakers:

  Steve Boomert
Consultant/Company Director, with a top career in financial services as CEO Tower Health & Life (NZ), GM Marketing at Medibank Private (Aus) with 3 million customers, and Head of Strategy for Australia’s first Allfinanz Group, Steve has dealt with a broad range of channel mix models and distribution development issues, and has valuable case studies to share.
     
    Myra Cohen
Marketing Communications Manager, Zeacom, has over fifteen years of global B2B marketing experience in the Hi-Tech industry. She has helped Zeacom redefine its branding and embrace technology with social media and marketing automation, to foster customer loyalty, drive lead generation and deliver measurable results.
     
   

Sam Excell
Owner/Senior Consultant, Leverage Excellence Limited, has worked with almost every channel-to-market model. Her specialities include:

- IT Vendor programmes
- Distribution & Reseller strategy
- Co-Marketing funding
- Internal Communication of programmes


Learn to optimise your multiple sales channels

The route to market for today’s organisations involves multiple sales channels: direct, online, third party, traditional retail environments and everything in between. This can be a real headache for marketers responsible for channel partner selection, education & motivation; conflict management (including the inevitably familiar “how come you are offering that cheaper online/in-store?!”), not to mention the on-going battle of trying to ensure a consistent brand message and experience across multiple touch-points.

Rates

Ticket to Knowledge Bites event - Northern

Organisation Member: $70.00
Individual Member: $70.00
Non-Member: $95.00
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Event Details