Northern Regional Event - Channel Management for Marketers
Thursday 18 October 3.45pm - 6.00pm
Learn from those who successfully navigate the minefield of channel management, at the final Northern Regional Event for the year! You will gain insights into how you can ensure both your brand message and customer experience is consistent, whatever your channels.
Consultant/Company Director, with a top career in financial services as CEO Tower Health & Life (NZ), GM Marketing at Medibank Private (Aus) with 3 million customers, and Head of Strategy for Australia’s first Allfinanz Group, Steve has dealt with a broad range of channel mix models and distribution development issues, and has valuable case studies to share.
Marketing Communications Manager, Zeacom, has over fifteen years of global B2B marketing experience in the Hi-Tech industry. She has helped Zeacom redefine its branding and embrace technology with social media and marketing automation, to foster customer loyalty, drive lead generation and deliver measurable results.
- IT Vendor programmes
Learn to optimise your multiple sales channels
The route to market for today’s organisations involves multiple sales channels: direct, online, third party, traditional retail environments and everything in between. This can be a real headache for marketers responsible for channel partner selection, education & motivation; conflict management (including the inevitably familiar “how come you are offering that cheaper online/in-store?!”), not to mention the on-going battle of trying to ensure a consistent brand message and experience across multiple touch-points.
Crowne Plaza, 128 Albert Street, CBD, Ballroom 1 & 2, Auckland, New Zealand
CPD 1.00 hours