Branding : Marketing Association

How to Guides

Guide to Branding: What is a brand?

This paper, put together by branding experts Principals New Zealand, provides a foundational understanding of brands; outlining the history of branding and how branding works today.

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86 KB

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Guide to Branding: The value of a brand

This guide, put together by brand experts Principals, explains the value of brand equity and how it contributes to strong financial success.

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90 KB

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How to create a brand strategy

The first step on the road to building an enduring brand is developing a brand strategy.

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90 KB

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Guide to Branding: The importance of brand purpose

This paper explains the importance of understanding your business purpose and creating authenticity.

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100 KB

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Guide to Branding: Your brand in context

The role of mapping when positioning your brand and how this helps to uncover strategic opportunities.

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208 KB

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Guide to Branding: Brand architecture

Outlining the fundamentals to consider when choosing a brand architecture strategy.

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216 KB

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Guide to Branding: Brand personality

A guide to exploring and identifying the characteristics and values that shape the personality of brands.

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72 KB

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Guide to Branding: Brand voice

This paper considers brand voice, the contribution it makes to the success of a brand and the need to define and bring to life your verbal identity.

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83 KB

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Guide to Branding: Executing your brand externally

Insight into executing a brand strategy externally.

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136 KB

ANT RAINGER EARNS A PERMANENT PLACE AT THE MARKETING ASSOCIATION NZ

Ant Rainger, Managing Partner, Rainger & Rolfe, has been at the heart of the Marketing Association and its predecessor, the Direct Marketing Association, for nearly 30 years. Last month he was granted Life Membership at the Marketing Association.