Data : Marketing Association

Case Study

myCOUNTDOWN Engagement Programme

NZDM Awards Winners: Craft Gold - Excellence in Data Strategy, Channel Silver - Email Marketing, Industry Bronze - Retail

Video

Smarter Data 2016 Highlights

Missed our hugely popular data marketing conference Smarter Data 2016? Here's a few highlights.

Video

Laston Charriez, Western Union - Smarter Data 2015

Check out Laston Charriez' interesting presentation on how Western Union used data to better understand and connected with it's audience from our previous and always popular data event of the year: Smarter Data.

How to Guides

Developing a Data Strategy

This paper explains the importance of developing a data strategy.

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Video

Andrew Stott, IRD - Smarter Data 2015

Check out Andrew Stott's insightful and humorous presentation on how IRD managed to recover a good chunk of their Student Loan debt from our previous and always popular data event of the year: Smarter Data.

Resources

Integration of Market research and Data driven marketing

This paper outlines how market research and data driven marketing can effectively be brought together. Both are essential tools to meet the challenges that marketers face when trying to understand their market and to service their customers.

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Best Practice Guidelines

Data Transfer Standards

The transfer of data from one location to another happens every day within organisations. Methods range from one-off delivery of data on a CD from one company to another, through to real time delivery of information over the Internet. Given this, the data needs to be adequately protected when it is transferred.