Digital Marketing : Marketing Association

Resources

Snakk! Media - Mobile Location 2017

Learn how consumers are increasingly turning to their mobile device first. It has changed how we work, live, learn, shop and connect. If your brand isn't providing a satisfactory mobile-first experience, you are missing a huge opportunity to engage directly with your consumers in a personalised way when and where they need your products or services.

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712 KB

Resources

Decoding the New Zealand Mobile Consumer

Behind the Device is the largest needs-based segmentation into the New Zealand mobile consumer.

Less than a decade after the first iPhone appeared, approximately 80% of New Zealanders and 70% of global consumers have a smartphone, making it the most successful consumer electronics device ever.

Resources

Copyright resources from Getty Images

Resources about image and creative intellectual property from Getty Images.

Resources

Retargeting: Your new favourite marketing tool

It's official. Programmatic is here to stay. This is the first year that we've included New Zealand in our annual State of the Industry Report but like their Australian, American, European and Japanese counterparts, New Zealand's appetite for programmatic marketing is on the rise.

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250 KB

Resources

Best Practice Guidelines for Email Marketing

The Marketing Association's Network of Digital Marketers has designed 6 Guiding Principles for Email Marketing to safeguard people from receiving unwanted, erroneously labelled, or intentionally deceptive email.

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426 KB

Templates

Digital Creative Brief Template

Use this Digital Creative Brief template to advise an internal team or an external agency on the purpose, strategy and requirements of a digital marketing campaign.

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119 KB

Resources

Mobile Video 2015: A global perspective

The IAB Mobile Marketing Center of Excellence, in conjunction with 23 other IABs around the world, seek primary research that will compare and contrast the role of mobile in the lives of consumers around to world for mobile video usage.

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5 MB

Video

Digital Current's Videos 2014

The digital marketing world is constantly changing. Hear ten of New Zealand's best digital minds discuss current trends, best practice and future indicators and be up to date and know what to concentrate on in 2015.

How to Guides

Instagram for Marketers

A Quick guide to make best use of Instagram for marketing.

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116 KB

Best Practice Guidelines

Online Behavioural Advertising Guidelines from IABNZ

Leading industry players and industry associations in New Zealand have developed these Guidelines to guide participants who offer Third Party Online Behavioural Advertising and promote consumer control and transparency of how data is collected.

Resources

SAP New Zealand Digital Experience Report 2016

Learn what consumers want from digital interactions, what personal details they'll share to get a better experience, and how organisations in New Zealand are innovating to grow and be more competitive in the local market.

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1 MB