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New Zealand Post brings the best Direct Marketing resources, templates and guides for individuals and organisations interested in Direct Marketing
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The Marketing Association's Data Advisory Network (DAN) have designed Guidelines for Direct Marketing Data to enable data managers to ensure personal information used for marketing purposes is collected, managed and maintained in accordance with best practice standards.
Whether you are carrying out an in-house campaign or engaging a third party agency, use this Telemarketing Brief template to detail the objectives and requirements of your Telemarketing campaign.
This document outlines guiding principles for email marketing in New Zealand and is complementary to the Unsolicited Electronic Messages Act 2007 (UEM). By adopting the principles outlined in this document, marketers will be recognised as ethical email marketers - in intent, in principle and in action.
This Code of Practice and Guidelines has been developed by the Marketing Association for the purpose of promoting best practice by those engaged in telephone marketing. It has the full endorsement of the Telecommunications Users Association of New Zealand (TUANZ).
The unaddressed mail distribution industry, represented by the Marketing Association, has developed a Code of Practice to help ensure the integrity of unaddressed mail as a marketing tool is maintained and strengthened. All marketers are expected to comply with the principles set out in the Code.
All marketers are expected to comply with the principles set out in the Code. The compliance guide sets out actions which can help achieve compliance with the principles. This code was developed by the Marketing Association and the Advertising Standards Authority (ASA).
