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Loyalty NZ share best practice resources, templates and guides relating to implementing and maintaining loyalty programmes, as well as better understanding your customers.
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The 2017 Truth Loyalty Whitepaper analyses changing consumer attitudes towards loyalty programmes and unpacks factors influencing loyalty programme usage. With a detailed look at loyalty within the South African market place, this whitepaper explores strategies on how companies should rethink or evolve their approach to developing customer loyalty programmes.
80% of Millennial consumers claim participation in loyalty and reward programmes, compared to 89% non-Millennials
74% of Millennials are more likely to choose a brand that offers a loyalty or reward programme over a brand that doesn’t offer one
According to the 2015 Aimia Global Loyalty Lens Report, consumers around the world are becoming more comfortable sharing their data. But this new era of consumer openness isn’t altruistic; it is based on their expectation that they will be recognised with personalised rewards, offers and experiences in exchange for their data.
Fly Buys has made a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it's launched a new email approach developed with 1-1 agency, JustOne.
Fly Buys has introduced a new magazine which combines all the best of the Fly Buys catalogue paired with lifestyle elements to help New Zealander's live the great kiwi lifestyle. The magazine will be available in some of our larger retail partners' stores across the country and door dropped to members.
