Regulatory / Legal

The Regulatory Content Hub offers specialist regulatory and legislative resources and advice, including a one stop shop to all the Marketing Association Codes of Practice.

Marketing Association members have access to our Advice Line as well so if you have any questions regarding self regulation and legislative requirements please contact us.

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THE USE OF OLYMPIC AND COMMONWEALTH GAMES RIGHTS IN NEW ZEALAND

The use of Olympic and Commonwealth Games rights in New Zealand is reserved only for the IOC, CGF, NZOC and their valued Commercial partners. For more information please read this Brand Protection Fact Sheet.

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1 MB

The Principles of the EU General Data Protection Regulation

Are you doing business in Europe?

A new data privacy regulation could affect New Zealand companies doing business with European Union (EU) countries.

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245 KB

Consumer Issues 2016/17

The Commerce Commission has recently published Consumer Issues Report. The purpose of the report is to provide insight into potential issues facing consumers in New Zealand market.

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3 MB

Video

2015 Marketing Law Conference - Ask Keith

Test yourself with Keith's pop quiz from the 2015 Marketing Law conference!

"Does the Privacy act apply to businesses?" YES or NO?

Video

2015 Marketing Law Conference - Ask Keith

Test yourself with Keith's pop quiz from the 2015 Marketing Law conference!

"Do You Need Permission to Mail an Individual Marketing Material?" YES or NO?

Running a Sales Promotion with prizes?

Then you need to know about the recent change in the Gambling Act.

ASA Codes Review Panel recommends significant changes to further restrict advertising to children

The panel that reviewed the Advertising Standards Authority's Children's Codes has recommended an increased range of restrictions in its report to the ASA.

Best Practice Guidelines

Online Behavioural Advertising Guidelines from IABNZ

Leading industry players and industry associations in New Zealand have developed these Guidelines to guide participants who offer Third Party Online Behavioural Advertising and promote consumer control and transparency of how data is collected.

Resources

Copyright resources from Getty Images

Resources about image and creative intellectual property from Getty Images.

Resources

Advice on the use of ANZAC in advertising

Advice on the use of Anzac in association with commercial activity. Please read the attached guidelines to minimise the risk of committing an offence under the Act.

Resources

A Guide to the Privacy Act 1993

The Privacy Act 1993 deals with the collection, storage and use of personal information about identifiable individuals and therefore principally affects consumer marketing.Everyone in the organisation who handles personal information should have an understanding of the Information Privacy Principles and the objectives of the Privacy Act generally.

Best Practice Guidelines Resources

Best Practice Guidelines for Direct Marketing Data

The Marketing Association's Data Advisory Network (DAN) have designed the 6 Guiding Principles for Direct Marketing Data

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Resources

Best Practice Guidelines for Email Marketing

The Marketing Association's Network of Digital Marketers has designed 6 Guiding Principles for Email Marketing to safeguard people from receiving unwanted, erroneously labelled, or intentionally deceptive email.

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Resources

NZ Privacy Guidelines for Data Cooperatives

Looking for new sources of quality data? Have you heard of the term data pooling? The DAN executive has developed Data Pooling Privacy Guidelines to assist New Zealand organisations should they wish to enter into a data pooling collective.

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Best Practice Guidelines

Code of Practice for Distribution of Unaddressed Mail

The unaddressed mail distribution industry, represented by the Marketing Association, has developed a Code of Practice to help ensure the integrity of unaddressed mail as a marketing tool is maintained and strengthened. All marketers are expected to comply with the principles set out in the Code.

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501 KB

Best Practice Guidelines

Code of Practice for Telemarketing

This Code of Practice and Guidelines has been developed by the Marketing Association for the purpose of promoting best practice by those engaged in telephone marketing. It has the full endorsement of the Telecommunications Users Association of New Zealand (TUANZ).

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307 KB

Best Practice Guidelines

Data Transfer Standards

The transfer of data from one location to another happens every day within organisations. Methods range from one-off delivery of data on a CD from one company to another, through to real time delivery of information over the Internet. Given this, the data needs to be adequately protected when it is transferred.

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151 KB

Video

2015 Marketing Law Conference - Video Highlights

Check out video highlights from the 2015 Marketing Law Conference.

Bought to you by the Marketing Association...keeping you up to date with changes to marketing legislation and helping you stay on the right side of the law.

Video

2014 Marketing Law Conference - Video Highlights

The intensive half-day Marketing Law Conference was held on the 24 July 2014 featuring speakers from Simpson Grierson, Lion Breweries, Creative Commons and the Privacy Commissioner.

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5 MB

Best Practice Guidelines

Code of Practice for Direct Marketing in New Zealand

All marketers are expected to comply with the principles set out in the Code. The compliance guide sets out actions which can help achieve compliance with the principles. This code was developed by the Marketing Association and the Advertising Standards Authority (ASA).

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