Data and insights specialist, Caroline Izzard has had a diverse career internationally in business-focused research.

Caroline worked for global TV and media measurement company, Nielsen for 14 years in their London, Sweden and New Zealand offices, leading teams responsible for the collection, collation and delivery of measurement analytics.

Moving to a data analytics company in 2015 to run their technical service and client delivery business, television proved difficult to leave behind, with Caroline joining Television New Zealand (TVNZ) in 2016.

Caroline now leads TVNZ’s Data and Insights team as the department’s General Manager. This role is integral in informing TVNZ’s business strategy. By examining viewer behaviour, TVNZ can make highly informed decisions - from content purchasing to product development and marketing strategies – that benefit and place consumers first.

Caroline’s passion for using a combination of data and customer-centric research to innovate has resulted in leading positions in key TVNZ projects, such as the reshaping of TVNZ OnDemand from a TV catch-up service to an entertainment destination.

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Adrian Green and Leighton Gosnell lift the lid on how McDonald’s embraced imperfection and fast learning to deliver incremental growth. This is the data story behind this year’s Nexus Supreme and Grand Prix winner and the Marketing Association's NZ Direct Marketing Awards.

Adrian is an experienced senior manager within the field of shopper and retail marketing in the UK, passionate about understanding and motivating the shopper. Adrian’s career spans global consumer goods businesses Unilever, Carlsberg and McVitie’s, where he ran shopper marketing, as well as consumer electronics experience with Samsung. Although different categories and products, the central them has been understanding the shopper, their motivations and designing category growth plans that use this knowledge to improve sales profitably whilst improving the customer experience.

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Adrian Green and Leighton Gosnell lift the lid on how McDonald’s embraced imperfection and fast learning to deliver incremental growth. This is the data story behind this year’s Nexus Supreme and Grand Prix winner and the Marketing Association's NZ Direct Marketing Awards.

Leighton Gosnell joined TRACK as Technical Director in early 2017 and is tasked with bridging the gap between marketing and digital solutions. He has helped a number of leading NZ businesses to make their customer and transactional data more actionable and commercial.

While data and technology spins Leighton’s wheels, he’s also currently obsessed with restoring a vintage mini when not spending time with his wife, Deborah and children, Samuel and Kaitlyn.

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The new Privacy Act is expected to come into force from December 2020. With the data able to be collected today, there comes tremendous responsibility - to you, marketers.

As marketers, you must drive the data conversations you have within your organisation; these need to take the front seat, ensure you are doing so in a fair and responsible manner to your customers.

We have invited the Privacy Commissioner John Edwards to comment on what businesses should prepare for, and what the new regulations mean for marketers.

1. What should brands be doing now to manage customers’ data and prepare for increased regulation?
2. New powers to investigate without receiving a complaint
3. Mandatory disclosure of data breaches
4. Compliance notices and access directions

John Edwards was first appointed to the position of Privacy Commissioner of New Zealand in February 2014 and was re-appointed for a further 5-year term in February 2019. Prior to this, he practiced law for over 20 years. John has degrees in law (LLB) and public policy (MPP) from Victoria University of Wellington and has advised and represented a wide range of clients from the public and private sectors.

John chaired the New Zealand Law Society Privacy and Human Rights Committee and was Contributing Editor of Brookers Human Rights Law and Practice and has published widely on human rights and privacy matters. In addition to a practice specialty in the field of information and privacy law, he held warrants as a district inspector for mental health, and as a district inspector for intellectual disability services and has provided legal services to the Kingdom of Tonga.

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Get ready to dream big! We open Smarter Data 2020 with a powerful presentation showing just how far data and analytics have come, and what the future might hold for you as a marketer and for your customers.

Brian builds on his experience as EMEA Data and Analytics Director for Nike, mixed with local insights working with Fly Buys partners.

• Utopia or Dystopia – what will the future hold? AI, Big data, and the future of work
• Game changers: what is possible now for a marketer that wasn’t before?
• Customer-centric is key – what does it mean for a customer
• Gotchas – privacy, the creep line, deep fakes
• Why organisations that get this right will beat those that don’t – some international examples What do I need to do?

Brian has worked in Information Technology for over 18 years and has extensive experience leading data and analytics teams while managing projects and building solutions in a global environment.

He returned to New Zealand in January after working at Nike as their EMEA Data and Analytics Director, based in Amsterdam. Brian spent the last three and a half years building and leading the team’s capability; migrating the business to the cloud and building an advanced analytics function to deliver value to the business.

He joined the Loyalty NZ team as Chief Data and Analytics Officer where he is championing a high performing agile culture and reinventing Loyalty D&A with new platforms and advanced analytics.

His specialties include data and analytics architecture and platforms; loyalty and membership analytics; leading data and analytics teams in multi-national environments; cloud migration and getting value out of data science investments.

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As the national broadband network provider Chorus has a broad range of data, but is in a funny position to educate consumers and drive the proliferation of next generation broadband though doesn’t actually offer fibre directly to consumers.

On a data transformational journey, learn about how Chorus and FCB have collaborated to unlock and better leverage the range of sometimes disjointed and unstructured data to work smarter, not harder.

• Chorus’s journey to data harmonisation and driving insight across the business
• Developing richer profiles of NZ households and consumers
• Collaboration across departments and with FCB to leverage this data

As the Data Lead for Market Insights in Chorus, Niko is responsible for integrating external, market, consumer and network data to provide actionable insights to New Zealand’s largest telecommunications infrastructure company.

With over 10 years of analytics experience in a number of roles within the telecommunication and risk consulting industries, Niko is a firm believer that no matter how unstructured, messy or challenging the data is with the right approach you can unlock its potential.

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As the national broadband network provider Chorus has a broad range of data, but is in a funny position to educate consumers and drive the proliferation of next generation broadband though doesn’t actually offer fibre directly to consumers.

On a data transformational journey, learn about how Chorus and FCB have collaborated to unlock and better leverage the range of sometimes disjointed and unstructured data to work smarter, not harder.

• Chorus’s journey to data harmonisation and driving insight across the business
• Developing richer profiles of NZ households and consumers
• Collaboration across departments and with FCB to leverage this data

Qassem (aka Q) is a self-proclaimed data-enthusiast and true hybrid of advertising and science, having begun his career in medical laboratories researching targeted cancer treatments before venturing into targeting consumers.

Q maintains strong relationships with major technology providers and clients alike, developed from leading RFPs selecting the right technology and tools all the way through to designing strategies for successfully implementing and operationalising them within the business in order to drive measurable ROI.

Regarded by many as the go to when it comes to data, analytics, and martech strategies, he worked across leading brands in Seattle prior to making his way to New Zealand to join FCB in 2016. Since moving to NZ he has focused on helping clients drive measurable business results and customer value from their martech, data science, and analytics investments.

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The Genesis vision is to be customers' first choice for energy management. They do this by reimagining energy to put control in customers’ hands. To bring this vision to life, Genesis, with help from Qrious, aimed to bring together their Energy IQ app and their Power Shout offering. Find out how they boosted adoption of Energy IQ, increased redemption of their Power Shout offer and optimised the customer experience. The audience will learn about:

• Mass personalisation at scale
• The challenges of a complex technology stack and how to keep the customer at the heart of the experience
• Effective collaboration between a client and an agency
• How technology is empowering the marketer

From cross-channel marketing automation strategy and execution, through to world class marketing technology solutions and digital experience optimisation, Lena helps organisations to better engage with their customers through the power of data, tech and smart people.

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The next wave of MarTech disruption: what you need to know about Customer Data Platforms

Organising large amounts of customer data is becoming a huge challenge for marketers who want a ‘360-degree view’ of their customers. CDPs offer a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems. This ability to manage customer data effectively for personalisation and the delivery of competitive CX is fast becoming the new must-have capability for every customer centric organisation.

Although CDPs are a relatively new addition to the toolkit of marketers, the technology and the market is evolving extremely quickly. To help us stay on the front foot, we have invited Paul Hickey to share his insights on the future of this emerging and confusing category.

• What is happening and how will it affect you?
• What opportunities do CDPs bring and how are CDPs evolving?
• Finding the right CDP in an evolving market: features, strengths and capabilities
• What problems are you trying to solve, defining your use cases and desired outcomes
• Common mistakes companies make when choosing/investing in a CDP.

Paul is Managing Director at SpeakData. Despite his youthful good looks,* he has accrued over 25 years’ experience in direct marketing, and is widely considered as one of NZ’s leading database marketing strategists. Over time, Paul has picked up more than his fair share of awards, including NZDM Awards for Best Data Strategy, Best Loyalty Programme, Nexus for Customer Insight and Australian ADMA awards for Data Driven Marketing. Paul is a regular Nexus Awards judge and an in-demand and entertaining conference speaker. Paul’s specialist fields include business intelligence, CRM, loyalty and marketing automation. He’s also pretty adept at interesting conversations over a beer.

* Not before 9am and a strong coffee.

SpeakData

SpeakData is a specialist data agency created to help NZ companies ‘get into the game” of data-driven marketing and communications. How? We combine your various data sources with business intelligence, marketing automation software and smart algorithms to enable personalised conversations and experiences that resonate with your audiences. SpeakData’s clients include NZ Cricket, Education NZ, Green Cross Health, PlaceMakers, Consumer NZ, Ministry of Education and The AA.

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Parrot Analytics is a true NZ success story. Founded in Auckland in 2013, they now work with the biggest media companies in the world, helping them to understand cross-platform, country-specific global audience demand for TV content. Parrot Analytics holds the world’s largest audience behaviour data sets and uses an industry-leading AI platform to crunch 3.5 trillion data points and counting! Here they share their story and how data underpins everything they do. Specifically, this session will dive into:

• Why we now find ourselves in the attention economy where audience demand is finite.
• How Parrot Analytics is able to quantify audience attention for content around the globe.
• Why it is important to understand the two layers of the attention economy: Demand and monetization.
• How to understand the "stickiness" of a TV show's popularity, by using the longevity metric.
• How opportunity markets can be discovered by understanding a TV show's global travelability.
• How to discover what the top IP goldmines are for producers around the world using franchisability.

Samuel leads Marketing for Parrot Analytics, the LA-based global audience demand measurement company. Samuel’s team is responsible for the global roll-out of Parrot Analytics’ market-specific growth initiatives, industry thought leadership, scaling up lead acquisition, press and speaking engagements as well as strategic partnerships. Samuel firmly believes in building the best people culture possible, to equip and empower his staff, and to instill in his team a daily emphasis on excellence. As a leader Samuel is focused on maximising performance across people, processes and technologies. Prior to Parrot, Samuel lead the growth of Google Analytics and Optimizely certified digital agency FIRST as General Manager, before joining SaaS company Unleashed Software as VP Growth & MarTech. Samuel has been tinkering with search engines since the age of AltaVista and completed his Executive MBA from The University of Auckland in 2016.

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Ethical use of data has some very major Brand implications, i.e. can customers trust Brands to use their data only in ways that offer benefit back to customers and communities?

Join us for an honest and eye-opening discussion that’ll challenge you to rethink your marketing strategies. Just because the tech now allows you to do it, doesn’t mean you should. We ask, where should you draw the line?

• How are brands exercising their duty of care around customer data?
• How are brands honouring the consent customers provide around use of data, sharing of data, and archiving or destroying data after it’s been used? Understanding what your clients think and expect
• Why this isn’t a ‘Compliance vs Creativity’ argument: how consumer sentiment is shifting
• When reliance on algorithms and Big Data becomes problematic: some scary examples

Cassie is a California native, & after 17 years in New Zealand, a proud YanKiwi.

Passionate about creative content, social media strategy, the influencer economy, & storytelling across mediums both emerging and traditional, Cassie has literally lived & breathed the digital revolution.

Whilst she has spent the majority of her career working in & with large corporates, she is now a fully-fledged entrepreneur, working as both Founder & Director of CR&Co, a game-changing consultancy & multi-media business built around the impactful areas of brands where creativity, content, & code collide.

Before the launch of CR&Co, Cassie held high-ranking roles at businesses like Air New Zealand, ANZ Bank, The Warehouse Group, Mighty River Power & New Zealand Media & Entertainment (NZME) where she crafted & drove the content marketing, social media, & storytelling strategies of some of the most innovative & iconic brands globally & across the APAC region.

Cassie has been awarded & recognised globally as a thought leader in the fields of digital marketing, social media marketing, storytelling for brands, & the anthropological power of brand in the lives of consumers.

She’s also an author, keynote speaker, TEDx alumni, professional coach, & mentor.

Her main professional goal? Delivering results while having fun doing it. By embracing change, actively driving innovation, growing positive community engagement, deepening customer service standards, and streamlining reporting across business units, Cassie has truly cut her teeth on the cutting edge.

She’s also one big bundle of positive energy fuelled by the belief that great corporate culture is built on a foundation of empathy, insight, & kindness!

Beyond the office, Cassie spends her free time working on projects that she’s passionate about – most of which aim to lift others through education, diversity, & action. Cassie is a proud member of the LGBTQIA+ community & speaks often on topics that include Pride & empowering women in the workplace.

At home, Cassie is a proud momma to her teenage daughter, & wife to her soulmate.

She loves getting outdoors while soaking up some sunshine & revelling in stolen moments with loved ones.

And, if you’re wondering, a chilled glass of buttery Chardonnay never goes astray with Cass.

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Ethical use of data has some very major Brand implications, i.e. can customers trust Brands to use their data only in ways that offer benefit back to customers and communities?

Join us for an honest and eye-opening discussion that’ll challenge you to rethink your marketing strategies. Just because the tech now allows you to do it, doesn’t mean you should. We ask, where should you draw the line?

• How are brands exercising their duty of care around customer data?
• How are brands honouring the consent customers provide around use of data, sharing of data, and archiving or destroying data after it’s been used? Understanding what your clients think and expect
• Why this isn’t a ‘Compliance vs Creativity’ argument: how consumer sentiment is shifting
• When reliance on algorithms and Big Data becomes problematic: some scary examples

Dame Diane is a successful social sector entrepreneur, giving her a unique combination of strong business, financial and data skills with strong social sector credentials.

Diane is the chair of the New Zealand Behavioural Insights advisory group (Nudge Unit) and the Inaugural Chair of the Data Futures Partnership.

The Partnership leads a nationwide engagement campaign with thousands of New Zealanders to examine the conditions for social licence of data use in New Zealand; explored the barriers to data use through research and projects; and identified potential solutions from innovations to strengthen the data system.

She is currently finalising the Trusted Data guidelines and writing the Governance of Data guidelines for boards of Directors and Trustees. The Governance of Data guidelines have been written to assist boards with developing a data strategy strongly aligned with their purpose and values

Diane is a former City Missioner at the Auckland City Mission. She designed the Family 100 Research project and was responsible for the collation and analysis of data gathered from the participants. This has become one of New Zealand’s leading authorities on families living in poverty. Working with Statistics New Zealand, Diane led a project to add Auckland City Mission data to the Integrated Data Infrastructure (IDI).

Her passion is to deliver better outcomes for New Zealanders through the development of sound policies informed by qualitative and quantitative data.

Back to event.

Ethical use of data has some very major Brand implications, i.e. can customers trust Brands to use their data only in ways that offer benefit back to customers and communities?

Join us for an honest and eye-opening discussion that’ll challenge you to rethink your marketing strategies. Just because the tech now allows you to do it, doesn’t mean you should. We ask, where should you draw the line?

• How are brands exercising their duty of care around customer data?
• How are brands honouring the consent customers provide around use of data, sharing of data, and archiving or destroying data after it’s been used? Understanding what your clients think and expect
• Why this isn’t a ‘Compliance vs Creativity’ argument: how consumer sentiment is shifting
• When reliance on algorithms and Big Data becomes problematic: some scary examples

Frith established and leads the EY Digital Law practice. She has over 17 years’ experience advising Australian, UK and NZ clients on privacy, technology, IP and e-commerce law issues. Frith has extensive experience advising on privacy issues arising in a digital context, including the privacy implications of data analytics, data sharing, cloud storage and data monetisation initiatives. Prior to joining EY Law, she established the GDPR programme at Vodafone NZ and worked closely with a major bank’s digital teams on numerous data-driven initiatives requiring extensive privacy input. Frith is on the ANZ Advisory Board of the International Association of Privacy Professionals (IAPP) and the Executive Committee of the AI Forum.

Back to event.

Ethical use of data has some very major Brand implications, i.e. can customers trust Brands to use their data only in ways that offer benefit back to customers and communities?

Join us for an honest and eye-opening discussion that’ll challenge you to rethink your marketing strategies. Just because the tech now allows you to do it, doesn’t mean you should. We ask, where should you draw the line?

• How are brands exercising their duty of care around customer data?
• How are brands honouring the consent customers provide around use of data, sharing of data, and archiving or destroying data after it’s been used? Understanding what your clients think and expect
• Why this isn’t a ‘Compliance vs Creativity’ argument: how consumer sentiment is shifting
• When reliance on algorithms and Big Data becomes problematic: some scary examples

An organisation’s viability is dependent on both maximising value and being ethical and prudent with their data. To meet this complex challenge, Jeff elevates enterprise data management and data governance from tactical and compliance-driven to fundamental and values-driven.

Jeff arrived in NZ in 2010 with his family from the US. Since then, he’s worked as an analyst, architect and strategist in BI, Data Management and Data Governance, in settings that include BNZ, Xero, Yellow and Air New Zealand.

As Manager Information and Data Governance, he is helping to navigate Kiwibank towards its data-related business objectives—making Data Management and Data Governance legitimate, value-add enablers; approaching data protection more strategically; and making data-related capability a greater source of differentiation.

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To speed up business decision making, there is pressure to give everyone real-time access to data. But it’s not as simple as getting rid of the data gatekeepers. The users need to understand what they’re looking at, and how to interpret it to make the right decisions. We have invited panellists to share their experience of opening up access to data within their organisations, and what they think the key success factors are for data democratisation.

• Our experiences so far: challenges and opportunities
• What have been the biggest barriers or concerns?
• Is there an easy way to make the data accessible and easy to use?
• What processes do you need to have in place to give non-technical teams real-time access to data?
• Defining how departments collect, process, and interpret data to create a single version of the truth
• The need for data literacy, transparency, and visualisation tools
• What about the risks? Data security and integrity challenges
• Enabling data innovation, while keeping legally and reputationally safe

Back to event.

To speed up business decision making, there is pressure to give everyone real-time access to data. But it’s not as simple as getting rid of the data gatekeepers. The users need to understand what they’re looking at, and how to interpret it to make the right decisions. We have invited panellists to share their experience of opening up access to data within their organisations, and what they think the key success factors are for data democratisation.

• Our experiences so far: challenges and opportunities
• What have been the biggest barriers or concerns?
• Is there an easy way to make the data accessible and easy to use?
• What processes do you need to have in place to give non-technical teams real-time access to data?
• Defining how departments collect, process, and interpret data to create a single version of the truth
• The need for data literacy, transparency, and visualisation tools
• What about the risks? Data security and integrity challenges
• Enabling data innovation, while keeping legally and reputationally safe

Andrey Rumyantsev is a passionate Data professional with a strong focus on creating and delivering data-powered value. He is Head of Insights in Serato, the world leader in DJ software, where his team is working on improving customer experience through tailored, personalized communications. Andrey has a Masters in Applied Mathematics and Physics from Moscow Institute of Physics and Technology. He has been using data to unleash value for a broad spectrum of customers from oil mining, electricity supply and transportation companies to local governments, tourism operators and music software production.

Andrey believes that data is a universal language, and you can only improve what you can measure.

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To speed up business decision making, there is pressure to give everyone real-time access to data. But it’s not as simple as getting rid of the data gatekeepers. The users need to understand what they’re looking at, and how to interpret it to make the right decisions. We have invited panellists to share their experience of opening up access to data within their organisations, and what they think the key success factors are for data democratisation.

• Our experiences so far: challenges and opportunities
• What have been the biggest barriers or concerns?
• Is there an easy way to make the data accessible and easy to use?
• What processes do you need to have in place to give non-technical teams real-time access to data?
• Defining how departments collect, process, and interpret data to create a single version of the truth
• The need for data literacy, transparency, and visualisation tools
• What about the risks? Data security and integrity challenges
• Enabling data innovation, while keeping legally and reputationally safe

Chris leads the Data Management capability at Trustpower; creating a central, reusable, and informative dataset across the business, encompassing generation and multi-utility retail business.

Having grown with the company for most of the last decade, Chris is taking a fresh, collaborative direction in data warehousing & analytics. Working within the challenges of a decentralised analytics structure, his approach is 90% people and 10% technology – with communication at the very centre.

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To speed up business decision making, there is pressure to give everyone real-time access to data. But it’s not as simple as getting rid of the data gatekeepers. The users need to understand what they’re looking at, and how to interpret it to make the right decisions. We have invited panellists to share their experience of opening up access to data within their organisations, and what they think the key success factors are for data democratisation.

• Our experiences so far: challenges and opportunities
• What have been the biggest barriers or concerns?
• Is there an easy way to make the data accessible and easy to use?
• What processes do you need to have in place to give non-technical teams real-time access to data?
• Defining how departments collect, process, and interpret data to create a single version of the truth
• The need for data literacy, transparency, and visualisation tools
• What about the risks? Data security and integrity challenges
• Enabling data innovation, while keeping legally and reputationally safe

Damian Williams is the founding CTO of n3 Hub. He has over 20 years of experience in high tech startups and for the past 12 years has been working in the big data focused areas of network monitoring and digital marketing. For the past 5 years he has architected n3 Hub's Customer Data Platform (CDP) as well CDP centered data driven marketing solutions for major grocery and financial service providers across Australia and New Zealand. He is an expert in Marketing Automation, Web Analytics, Web Personalisation and Data Analysis with hands on experience with a variety of different platforms, tools and campaigns. He has particular interest and expertise in the structuring of data for the optimal use Customer focused Marketing Automation programs.

Back to event.

To speed up business decision making, there is pressure to give everyone real-time access to data. But it’s not as simple as getting rid of the data gatekeepers. The users need to understand what they’re looking at, and how to interpret it to make the right decisions. We have invited panellists to share their experience of opening up access to data within their organisations, and what they think the key success factors are for data democratisation.

• Our experiences so far: challenges and opportunities
• What have been the biggest barriers or concerns?
• Is there an easy way to make the data accessible and easy to use?
• What processes do you need to have in place to give non-technical teams real-time access to data?
• Defining how departments collect, process, and interpret data to create a single version of the truth
• The need for data literacy, transparency, and visualisation tools
• What about the risks? Data security and integrity challenges
• Enabling data innovation, while keeping legally and reputationally safe

Sharon's career has spanned Telecommunications, Energy and Financial Service Sectors, with a particular focus on Data and Insights, Marketing and Customer Experience. Most recently, Sharon has led the evolution of ANZ Bank's Data Governance capability and culture in NZ to protect and support customers, staff and the organisation as the bank sets about executing on its future strategy. This has included the development of data management and governance disciplines, as well as approaches to privacy and ethics, that ensure high levels of consumer and regulator trust in readiness for an open data economy.

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