19 Jan 2018 • David Higgins • Blog • Data

Three ways to avoid the risks of data collection

There is naturally a level of risk associated with data collection, especially if it is personal information.Customer data security can be protected in a number of ways, and in the digital age, there’s quite a lot to cover in that space. There are three key areas in which you can protect data – in your people, in your processes, and in your technology.

15 Jan 2018 • Brian White • Blog • HR and Careers

A Generation X-er’s view of changes in the workplace

I started my first full-time role as a teen fresh out of high school 30 years ago (holy crap!) and it’s interesting to reflect on the changes myself and my peers have experienced in the workplace since then.

12 Jan 2018 • Clint Bratton • Blog • Bots • Digital Marketing • Technology

CX & Martech Megatrends 2018: Chat bots

Change is no longer constant, it is now accelerating with unprecedented speed because of technology. There's no business function impacted more than marketing, where the era of Customer Experience (CX) has arrived. With it has come a substantial shift in effort, notably the return to holistic marketing rather than a singular focus on promotion or advertising.

11 Jan 2018 • Mike Kevan • Blog • Insights and Strategy

5 things we're doing to improve our marketing

Top 5, Top 10...listicles etc are the bane of every new year period as content providers try to clickbait their way into some semblance of relevance. That's why we're doing something a little different.Here are the top 5 things WE'RE doing right now, at the MA, to improve our marketing.

10 Jan 2018 • • Blog • Digital Marketing • Technology

6 benefits you’ll get from a move to online review and approval

Too often do we hear the pains and frustrations from corporate marketing departments and creative agencies globally, who are still manually circulating work for approval via email. Trying to cope with the chaos of feedback returned via multiple channels (think phone calls, email trails, handwritten scribbles to name a few) is preventing the momentum they desire.A move to online review and approval dramatically changes the work-life of everyone involved during the crucial sign-off process.

05 Jan 2018 • Boyd Wason • Blog • Content Marketing

The space in between. Top tips for selecting content marketing technology.

New Zealand marketers are probably the most tech-savvy of all the 'non-techie' people in an organisation. Over the last decade, the internet and technology have made massive changes to what and how Marketers do their jobs.