Rectangle 6

Resource Hub.

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

Thank you to our content partners

Salt Recruitment
Together
TRA
Pure SEO
Attain

Refine resources

Topic
Content type

The Long and Short of It: Mark Ritson on how YouTube works for Mondelez and Uber

Over the past two years, I’ve had the pleasure of taking you behind the scenes with some of the...

Brainy Breakfast Recap: Designing Brand Communications

Lessons from the March 2024 Wellington Brainy Breakfast

Offensiveness in Advertising

Offensiveness in Advertising Webinar Recording Advertising Standards Authority (ASA) Chief...

Share of Model: A New Metric for Marketing Strategies

In digital marketing, a new metric has emerged that has the potential to change the way brands...

Don't Panic About Google's Latest Algorithm Update

Google's periodic algorithm updates often spark concern and speculation within the digital...

Navigating the C-Suite: Insights from Think Again

"Only a fool learns by experience, I prefer to learn from the experience of others." - Otto von...

New Zealand Leading the Way on Climate Reporting

Camille Middleditch, Deputy General Manager at Sandpiper's NZ office, is heavily involved in...

MA Celebrates 50 Years of Helping Marketers Be Brilliant

The Marketing Association Celebrates 50 Years of Helping Marketers Be Brilliant 1974. The year ABBA...

Reality Check – Is Your Lead-Gen Really That Effective?

In today's competitive B2B marketing landscape, the effectiveness of lead generation remains a hot...

Podcast: The Big Double 'D' Debate by BlueOcean - The B2B Agency

In this podcast by BlueOcean - The B2B Marketing Agency, Dale and Shannon explore the ongoing...

New Zealand Red Cross and the Pitfalls of Poverty P*rn

As New Zealand Red Cross gears up for its 2024 annual appeal, Rowan Worner, Marketing Manager at...

Brainy Breakfast Recap: Social Media Tips and Insights

A Brainy Breakfast Recap For those who were unfortunate enough to miss our sold-out Brainy...

Award-Winning Innovation from Women’s Refuges – Key lessons from the first Marketing Meetup of 2024

The first Monthly Marketing Meet-up of 2024 was hosted by the Marketing Association’s For-Purpose...

StopPress Interview with Diane Clark

2023 was a big year for Diane Clark. Finalist for Marketer of the Year. Graduate MA’s Advanced...

CMO Perspective: Annemarie Browne

One of New Zealand’s most high-profile and well-respected CMOs, Annemarie Browne, is moving to Lion...

State of Direct Mail Marketing 2024 - Research findings in the US from Lob and Comperemedia

So where do you find quality NZ context research on the role of direct mail in today’s media mix?...

How Trustpower installed a culture of CX continuous improvement through cross functional collaboration

In the dynamic business landscape, Customer Experience (CX) is a key focus for organizations, yet...

Forget AI – think LLM

As we embark on the year 2024, we are taking a significant leap forward from Artificial...

Experimenting with AI – Lessons, Advice and Cautions from Fellow Marketers

We asked Marketing Association members from across New Zealand how AI has made a difference for...

Why B2B Storytelling is Key

From the earliest cave paintings to timeless fairy tales, stories have been the medium through...

Riding the AI Wave: We need lessons in surfing this wave or we’ll drown

Sobia Mughal, Chair of the Marketing Association’s B2B Special Interest Group and B2B Marketing...

Utilising Generative AI and Customer Data for Enhanced Personalisation

Customer Data Infrastructure's role in AI and Personalisation

AI Tools For Ad-Land

If everyone is using the same AI tools, will we all end up sounding and looking the same? That’s a...

Tis the Season…. for 2024 Media Predictions!

Well done, marketing people; here we are at another end of the year. And what a year it has been,...

A Perspective on Synthetic Data in Marketing

Background The arrival of ChatGPT in late 2022 showed, for the first time to a wide audience, the...

An Interview with Spark NZ’s Ally Young, Winner of the 2023 CMO Pencil

In late September 2023, a jury of 10 leading global brand-side marketers selected Ally Young, CMO...

A Potential Biometrics Code of Practice

The Privacy Commission has just released an update on progress towards a Privacy code for...

How Long Before the Use of AI in Marketing is Regulated?

The Marketing Association’s Keith Norris argues that it is surely only a matter of time before we...

We build it so they will come: How the roles of B2B sales and marketing align to get results

Ask a B2B marketer which internal stakeholder relationship is the most critical and the most...

Misleading Advertising : 6 Tips for Correct Ad Content and Placement

Over half of the complaints to the ASA are about misleading advertising so it’s an issue all...

Webinar: The “F” Word Why social marketing programs fail and what we can do about it!

View The New Zealand Social Marketing Network’s interactive webinar – “The ‘F’ Word” with Dr. Julie...

Brand Building is an Investment: Highlights from Brand Summit 2023

Josh Bosher, the Marketing Manager at BetterCo, recently attended the highly anticipated Brand...

The world isn’t waiting for more of the same: A wakeup call for brands at Marketing South 2023

Courtney Harrison, a first-year marketing student at the University of Canterbury and also the new...

Unlocking Personalised CX: The Crucial Role of Data Maturity Assessment

Personalisation is the cornerstone of successful marketing and customer engagement. Customers have...

Digital Marketing: Reflections on 2023 and Projections for 2024

Marketers need to view changes in the industry as opportunities for growth and innovation rather...

The International Threat to Targeted Marketing

Switched-on marketers and data planners in New Zealand should be looking closely at privacy...

Bravery, Branding and ‘Just F**king Post It’

A personal brand is your reputation at scale. It's key to achieving your business goals and shaping...

The Power of Memes in Marketing

Standing out for the right reasons on social media is hard. You have to meet your audience where...

Marketing on a Small Budget: How to get gains for your campaigns with nothing but your brains.

Written by Danielle Chevriot, Marketing Manager at Marketing Association, this article highlights...

The Dual Approach to Analytics Tracking: Client-Side & Server-Side

In the analytics field, the choice between client-side and server-side tracking is pivotal for...

Tackling Messy and Inconsistent Data – Why I’d Recommend This Open-Source Data Tool

A reliable and versatile data management tool can be a game-changer for businesses. In a recent...

Navigating the Ethical Landscape of AI in Marketing

Rebecca Caroe, B2B Marketing Consultant and member of the B2B Special Interest Group, sat down with...

Can We Identify Clues to Help Our Teams Handle Mental Stress?

Many organizations place a high priority on employee wellbeing, genuinely care for their teams,...

Customers refunded nearly $480k in settlement with ComCom

Commerce Commission punishes Slingshot and Orcon for breaching Fair Trading Act.

Marketing Automation - the future for B2B tech businesses

Time to move away from disparate marketing tech? Welcome to a brand-new year. Undoubtedly, you'll...

Should I Do A Facebook Conversion Lift?

As the recession continues to wreak havoc on Kiwi businesses, marketers and being forced to tighten...

Challenger Marketing Part 6: Building the Platform

To fight the fight, you need a solid foundation. Marketers often overcommit due to a desire for...

5 Things I've Learned About ChatGPT as a Social Media Manager

Remember when 'the cloud' was just something that blocked the sun on beach days? The digital age...

The Future of Paid Ads and Organic Content in the Age of Google's SGE

From ChatGPT to Google's search generative experience (SGE), developments in artificial...

Should You Add UGC to your Marketing Strategy?

Every week there seems to be a new recommendation for what to add to your marketing strategy....

Should you be thinking about social sentiment monitoring?

Have you heard of social sentiment monitoring? It can be a handy tool for New Zealand marketers who...

Embracing technology: Key digital insights for marketers from Digital Day Out 2023

Change is constant – particularly in the digital space – and is a key process shaping our future....

Lessons on Resilience: Insights from a Former CMO & Wellness Expert

The August Sunrise Session sponsored by Energi was one for the books! Renowned international...

The Pitfalls of Vanity Metrics: Inputs vs Outcomes

In today's digital age, marketing professionals are armed with a variety of data metrics that offer...

Sustainability in Digital Marketing

We're all familiar with this notification: "iCloud Storage Is Full. Photos, videos, and iCloud...

The Private Apple, how are we coping without reliable open rates?

The Apple iOS15 privacy takeover of email clients has had a significant impact on the email...

The Dirty Secret Behind ChatGPT

As a copywriter, I do not advocate for getting ChatGPT to fully write copy or content. Instead, I’m...

Adopting a first-party data strategy to transform student experience

Education is undergoing a profound transformation, driven by technological advancements, and...

Does Social Media Marketing Perform in a Recession?

You don't need me to tell you that New Zealand is in recession; as our GDP falls for the second...

Fireside chat with Mike Hutcheson on meaningful marketing

Mike Hutcheson’s presentation at the July Marketing Monthly Meetup was fabulous, and...

Does My Business Need to be on Threads?

#1 Fastest Growing Social Media Platform The Facts As of 11th July, Threads is the number 1 social...

AI: Enhancing Data Hygiene and Addressing its Challenges

Introduction In the present-day, technology-driven era, data has become the lifeblood of the modern...

Is AI the answer? Why we’re not convinced – yet

AI is everywhere right now. It answers your questions when you book a holiday. It’s writing essays...

The Gloves Are Off - Literally

The internet is blowing up with a fresh new feud between Zuckerberg and Musk after the unveiling of...

Challenger Marketing Part 5: Driving Success for Challenger Brands

The Art of Effective Measurement: How a strong culture of measurement will help you drive better...

Embracing the Power of AI: Insights from Assurity's Webinar with Dr Saul Robinson

Part 1: A Glimpse into the Future: Unpacking the Power of AI In a world where technology is rapidly...

CX starts at the top

In today's competitive business landscape, providing exceptional customer experience (CX) has...

Harnessing the Future: The Power of AI and Automation for Small Businesses

Introduction In the rapidly evolving digital landscape, the transformative power of Artificial...

Unpacking the Future of Marketing: Insights from a Panel of Experts

June's Marketing Monthly Meetup focused on practical examples of insights to action. MA's Data SIG...

Digital Marketing in 2023: Maximising Potential with the Power of AI

Artificial intelligence (AI) has been a game-changing phenomenon across various industries, and...

Is a Customer Data Platform right for your business?

How to know if you’re ready for a CDP. Building a single view of the customer is something...

Unleashing the Power of ChatGPT: Empowering Marketers with AI

If you got sick of hearing about "the new normal" in 2020, then you'll probably get sick of hearing...

How AI Strategies Elevate Marketing Effectiveness

As the digital landscape continues to evolve, the true potential of AI remains largely untapped. We...

10 job-hunting tips, straight from the person looking at your CV

As recruiters, we speak to individuals who are looking for jobs daily. We thoroughly enjoy finding...

Challenger Marketing Part 4: How starting dumb helps set you up to finish strong.

Starting dumb is a powerful approach that sets the foundation for success. It involves questioning...

Fridge Architecture, Irrational Behaviour, Stalking, plus a fascinating party trick

Topics I did not expect at May’s MA Marketing Meetup. I think we all know that humans and therefore...

Ethics or charade? The troubling truth of bluewashing

Gain insight into the ever-evolving world of corporate social responsibility and how it influences...

Improve your website & ad campaign performance with server-side GTM

Tracking and analysing user behaviour is a critical aspect of today’s digital landscape. However,...

Battle of the Titans: Google vs Microsoft in AI-Powered Search

Hi team, The big news in digital marketing must be the product developments and announcements from...

How to get more from your agency budget

Another month, another OCR increase on the horizon and more doom and gloom as the country awaits...

MA Privacy Week Webinar 2023 On Demand

The Great Trade-Off: Balancing Privacy and Trust in Marketing in the Digital Age

Six simple ways to create Accessible Content

Being diverse is the only way we can be. Being inclusive is the best we can do. Disability is part...

Challenger Marketing Part 3: Building Trust with C Suite

How to Build the Trust and Support to take a Challenger approach Being a marketing manager for a...

Stakeholder Management: A Think Again event recap

On 4 April 2023 the Marketing Association held another of our popular ‘Think Again’ events at the...

Sustainable Marketing and Storytelling: Key Takeaways from Christchurch Brainy Breakfast

At the Christchurch Brainy Breakfast last week we were treated to a trio of speakers on the topic...

What does the future hold for TikTok?

‘Do you think TikTok will be around this time next year?’ It’s the question on many of our clients’...

Martech Advice and Anecdotes – What I Learnt at April’s MA Marketing Meetup

Technology is an essential component for successful B2B marketing - but the plethora of choices is...

What Marketers Can Learn About Stakeholder Buy-in from HBO’s Succession

HBO's Succession has captivated viewers with its gripping drama and dark humour and its current...

Overcoming the Unknown: 6 Behavioural Insights to Help Manage Uncertainty

Uncertainty is on the rise globally. Mindful of these shifts, TRA conducted a study of 4,400 New...

Reimagining Media: The case for Integrating Paid and Owned

It’s a truism of life, that “sometimes you have to let go of what's behind you in order to see...

The Rise of ChatGPT: What it Means for Your Website's Search Traffic

What's going on:  If we look at how technological change occurs, it's often the original...

Past Presentation from DDO 2022: Sam Stuchbury on successful TikTok campaigns

What does K'Road, The Eggplant and Frank Energy have in common? TikTok for the sexy and not-so-sexy...

Challenger Marketing Part 2: Defining the Fight

To achieve a challenger mindset, you need to define your purpose, clarify your motivation and be...

Sustainability: How businesses and brands can create authentic change

The first Brainy Breakfast in Wellington for 2023 focused on sustainability and the journeys taken...

Collaborating for Good: Brands and Not-For-Profits unite to create For-Purpose Partnerships

By Moumita Das Roy, Marketing & Communications Manager, Dulux New Zealand and member of MA’s For...

The Power of Brand and Strategy: Enhancing Digital Marketing Effectiveness

"As a digitally native marketer, I've recently been leaning more into brand and strategy from some...

NZ Marketers are shaking off perfectionism to get $h!t done

Smarter Data meets CX 2023 focused on progress over perfection, last Thursday at Eden Park, where...

Don't Get Trapped by Traditional ROI: The Metrics You're Missing

Sometimes trying something new and investing in things you think your audience will like pays off....

Where should video sit within your social media strategy?

The rise of video as a social media content format is a topic on the mind of many a marketer. With...

A Brainy Breakfast morning at the Hilton Hotel

The Marketing Associations & TRA’s first Brainy Breakfast of 2023 kicked off on a beautiful...

Rising to the Challenge: How New Zealand Brands Can Thrive in a Changing World

This is a challenge to all kiwi marketers to think about how we can use our limited resources to...

If it looks too good to be true…. it probably is!

Commission prosecutes The TV Shop, arguing it manipulated 'customer' reviews and misled shoppers....

Digital Sustainability - is it on your ESG plans?

The recent weather events across New Zealand serve as a stark reminder that climate change is upon...

How ChatGPT Could Change the Game for Publishers and Search Traffic

I hope you've been well through all this crazy weather we've been having! It's a turbulent time and...

Out with Universal Analytics and in with GA4

Why Google Analytics 4 is an epic upgrade – if you’re prepared It’s the end of a marketing era. On...

Marketing Trends 2023

The old, the new and the unexpected It’s that time of year again when we look into the crystal ball...

How to Get Rich Snippets

If you have a fantastic-looking website, but Google search results aren’t giving it the love it...

Marketing watchdog bares its teeth

You may have read headlines like this in the last few weeks… they’re all real-life cases from the...

Social Media trends and how to maximise them in 2023

What are the stats? Kiwis are spending more time engaging with social media than ever before. With...

What is Black Hat SEO?

Search engine algorithms provide searchers with the best results for their queries. The higher up a...

How to Use Pinterest for Marketing

An overwhelming amount of opportunity exists online for business owners looking to expand their...

Market yourself for your next Marketing Role

Searching for a new job can be daunting, but being well-prepared will set you up for a successful...

Why is Chat GPT So Popular?

Today I'd like to talk about ChatGPT. In case you haven't heard of it, ChatGPT is a publicly...

Determining Your Business Goals for Your Google Ads Campaign

Business goals refer to accomplishments or targets your company wants to achieve in a short- or...

What is On-Page SEO and Off-Page SEO?

Google is constantly making changes to its ranking algorithms, meaning you’ll have to be fast on...

2023 Predictions - Digital & Search Marketing

Forced migration to GA4 increasing complexity in the reporting/analysis space

What is a Low Quality Score & What Does it Mean for Your Ads?

Google Ads is an effective method of bringing targeted traffic to your website, a must for anyone...

Voice Search SEO Explained

The increasing reliability and accuracy of voice search technology have played a massive role in...

How to Enhance Competitor Ad Intelligence with Google Ads

Who here has had a notification from Google where you’ve had to authenticate your business and...

The top 3 email marketing trends to watch out for in 2023

The Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA)...

What Does ROI for SEO Look Like?

Whether you’re implementing SEO independently or with an SEO company in Auckland, there are ways to...

Six of the biggest SEO mistakes I have encountered in New Zealand

When I started Pure SEO in 2009 (shortly after I came here from the UK), I was looking at various...

SEO Trends and Predictions for 2023

The SEO landscape is ever-changing, especially with frequent updates to Google’s ranking...

Visitor stitching – a critical piece of the personalisation puzzle

How connecting customer data can make all the difference Personalisation is key to success in the...

YouTube vs TikTok

YouTube is powering up to attract content creators and advertisers - Will the attention follow? In...

Marketing through rough waters

Marketing successfully through recession (yes, it is possible!) If you’re a marketing manager, then...

Implementing effective B2B Brand Strategies; Event takeaways

Check out the video capturing the mood of the evening at the end of this blog! A big thank you to...

‘TikTok Titans’, cookie conundrums and consumer context: Digital Day Out 2022

Marketing Association's annual Digital Day Out conference took place on November 2 at Cordis in...

12 of the best apps for freelancers 2022: grow and manage your business

Working as a freelancer comes with some amazing perks: you get to be your own boss and set your own...

10 work from home productivity tips that’ll make your day!

If you work from home or work in a hybrid work environment, you know that it’s different from...

Data privacy: how to build trust and connect with your customers

Without sacrificing the data you need to deliver personalised customer experiences Customer data...

Multiple channels, multiple teams, one solution

Connect your marketing experts and take performance to the next level The customer journey isn’t as...

A personal touch in a digital world

Delivering personalisation, despite the roadblocks Customers expect perfectly personalised digital...

Customer data platforms: a new breed of marketing tech

Why CDPs are different from the tech that came before The latest tech, the best results, the most...

Unlocking the power of first-party data

The next step in your customer experience journey Targeting digital ad campaigns with third-party...

10 years of Google Ads knowledge condensed into one day

Tifaine Ellis from Clear Hayes spoke with Rod Russell, Course Instructor for the Marketing...

Five Lessons Learned for Marketers in the Making

As I’m in the final stretch of my fifth lap around the sun as a marketer, here are the five lessons...

Is TikTok the Next Big Search Engine?

Facebook and Google are trying to emulate TikTok as the platform makes inroads into search. Over...

5 ways to ensure your social strategy doesn’t get lost in the day-to-day

An interesting point of difference here at Matter is that, at some stage, every member of our team...

Get up to speed with Instagram subscriptions

Spotting subscription options popping up in your Instagram feed? It might have you wondering what...

Lead Generation Tips

Lead generation is the process of attaining interest in your products or services. Leads can have...

Marketing on Meta? Why Reels are a Real Big Deal

If Meta’s social channels (Facebook and Instagram) make up part of your digital marketing strategy...

Mood of the nation: How marketers can navigate uncertainty

The axis of the universe has tilted: instability and uncertainty are our new normal. On any one...

Selling the Brand Inside

You tell customers what makes you great. Do your employees know? When you think of marketing, you...

How to Improve CRO for your Homepage

Getting new customers to your homepage is hard enough. It involves pushing, pulling, and prodding...

What's the Point of a Personal Brand?

To clearly differentiate your value and what you bring to the table. One of new my coaching...

How To Make TikTok Part of Your Digital Marketing Campaign

Did you know TikTok has nearly 100 million active users per month in the USA? This user base...

How Will Web3 Impact SEO?

After decades of sharing user-driven content, the exploration of web 2.0 has peaked. Today,...

Four ways to hire the best talent in a competitive market

You’ll have seen the term candidate-led market discussed broadly this year – but what does it mean...

What Is a Demand-Side Platform & What Role Does It Play in Programmatic?

If you have investigated programmatic advertising, you’ve likely seen the phrase Demand Side...

Kicking off a global partnership with FIFA

How Xero grew its global brand exposure by aligning with FIFA’s Women’s World Cup 2023. Xero’s...

Game-changing techniques to build brands for athletes

The marketing strategy behind Naomi Osaka’s global success: Lessons from MA’s Game Changer 2022 A...

Serena Williams: The GOAT of Marketing Campaigns

Serena Williams is not retiring but ‘evolving’ out of tennis (as she put it) and signed off from...

The latest Google update: Are you ready?

Back in February 2011, Google rolled out a major update called Google Panda , said to impact 12% of...

How to Optimise Your Paid Ads

While a lower Cost Per Click (CPC) can impact your SEM budget, improving the overall quality score...

Why Heineken is making sustainability its ‘north star’ for product innovation

The beer company’s UK marketing director says sustainability in product design must go much further...

Data Transformation, Data Hunches, and VoC

The Marketing Association’s CX Special Interest Group share their thoughts on three key sessions...

Twitter Confirms The Data Breach That Impacts 5.4 Million Users

Twitter has suffered a data breach after threat actors used a vulnerability to build a database of...

Are you talking to people who don’t want to hear from you?

As a professional marketer you’re committed to best practice, so you don’t want your organisation...

Four content lessons from MA's Brainy Breakfast

The Marketing Association held one of their Brainy Breakfast events at Eden Park on July 26th. It...

Anti-Trust Bills & The Future of Search Marketing

A new bipartisan proposal takes aim at Google and would force it to break up its digital...

Tech Companies Respond to Privacy Needs

Tech companies around the world are responding to increased privacy needs. I've been seeing an...

What can brands do to execute a diverse and inclusive media plan?

Brands have been slow to execute inclusive media plans programmatically and expect agency partners...

“BIRGing” – the key to brand development in Sport

For those of you who don’t know I’m a sports nut. I used to play top level sport and when it came...

The importance of getting your data transformation right

“Without data you're just another person with an opinion”: The importance of getting your data...

Why brand is a growth marketer’s best friend

How to use insights to get ahead of incumbents. Sunrise Session hosted by Tracksuit

Why your second customer is finance

My 5 key takeaways from The B2B Institute’s recent podcast Review by PJ Morris, Head of Marketing &...

NZ Marketers Are Dropping The Ball On Women's Sport

Aotearoa’s women’s sport sponsor mirage With the momentum women’s sport has gained since 1 billion...

Be part of the hype: Introducing Product Drops

Be part of the hype: Introducing Product Drops Picture this: Your favorite brand announces that...

Social Media Accessibility Checklist: You need this in your marketing toolkit!

Instagram recently published an update on their accessibility improvements. They talked about how...

Esports and Online Gaming: The New Playing Fields

Online Gaming is nothing new, we’ve been gaming since the mid 1970’s. While both the industry and...

What to consider when creating your next job brief

Top 10 factors to consider when creating your next job brief Are you looking to hire someone new...

The B2B Buyer and the art of seduction

The B2B Buyer and the art of seduction Emotions drive the B2B buyer on their buying journey. We all...

Is your brand story focusing on the wrong hero?

I'm amazed that marketers are still putting themselves first in their brand story. Big mistake. As...

The B2B Likeability Gap is real

B2B brands have a problem: they’re not as likeable as B2C brands. There are many reasons for this....

Want rapid business growth?

It’s time to think like camels. Rapid business growth isn’t as realistic as it once was. This...

The Great B2B Buyer Delusion

The B2B buyer is not a robot. The B2B buyer world is suffering from a delusion, and it’s this: that...

Inclusion: The Key to Unleashing the Real Power of Diversity

In our globalised business landscape, diversity is everywhere, and creating a diverse workforce is...

Inclusive marketing is the future of marketing

5 principles every brand should follow Sapna Chadha, Senior Marketing Director for Google India and...

New survey gives insights on diversity and inclusion in advertising and the media

Stuff’s latest NowNext survey has found 86% of New Zealanders aspire to Aotearoa being a diverse,...

15 stunning inclusive marketing examples to inspire you

In 1971, Coca-Cola did something huge. It spent $250,000 ($1.6 million today) to put 65 people on a...

Sustainability Stakeholders

Our Stakeholders From Air New Zealand Our purpose at Air New Zealand is to enrich our country...

What Is Stakeholder Theory?

What Is Stakeholder Theory and How Does It Impact an Organization? There are several ways to...

As Data Quality Declines, Costs Soar

The bigger the data, it appears, the better the chances much of it will be “bad” data. And that bad...

Stakeholder Mapping

Stakeholder Mapping credit: Professional Academy Welcome to this week's Marketing Theory post. This...

Diversity in Digital marketing: Why Inclusive Practices Matter

Fashion companies that don’t offer plus-size options. Makeup companies with foundation shades that...

What is the Best SEO Audit Tool?

What is the Best SEO Audit Tool? From Gravitate Design, March 30 2022 A technical SEO audit is one...

How can I stop getting direct marketing mail?

As a first step, you should get in touch with the organisation in question and ask them to stop...

How ESG initiatives impact the value of your business

Organisations across the board are increasingly looking at their corporate responsibility and the...

What is ESG marketing? A sustainable approach to drive brand awareness

A corporate ESG content strategy puts brands at a competitive advantage. ESG marketing is the...

What is ESG and its three pillars?

What is ESG? ESG stands for Environmental Social and Governance. These are the three key features...

14 Smart Ways For Companies To Incorporate ESG Into Their Branding

Environmental, social and governance, or ESG, is more than just a buzzword that’s been making its...

Zero Co and a sustainable future

Not So Serious is a podcast hosted by Marketing Mag, a leading publication in Australian marketing,...

Forget personalisation, it’s impossible and it doesn’t work

True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and...

Are virtual goods an untapped commerce opportunity for brands?

With spend on virtual goods outpacing mainstream industries, we explore why they could well be an...

Four brand lessons from the first Wellington Brainy Breakfast

The Marketing Association held its first-ever Brainy Breakfast event in Wellington on 25 May 2022...

Marketing for Good in Christchurch

Written by Julia Hunt, Director, Tourism Studio Julia is a member of the Marketing Association’s...

Brands have bought into going green, but are yet to convince consumers

It’s clear going green is seen as good business. Walk down the aisles of a supermarket, and you’ll...

Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently...

Social butterflies: why it’s time to get to know the major social channels

A Social media strategy can be a daunting task for anyone not familiar with the platforms or their...

Customer Privacy: The journey from compliance to customer trust

Why should marketing play a role in managing privacy in an organisation? It’s boring, complex and...

Three tips to help you spot bad research

The marketing profession is awash with more research than ever, but how do you tell good from bad?...

Getting Brainy with John Miles

Outbrain’s Yury Glikin chatted to John Miles, CEO of the New Zealand Marketing Association, about...

New Tech: Signal loss prevention and cookie extension

GDPR, CCPA, the Australian and New Zealand privacy acts and other national privacy laws introduced...

Top 10 Ads in New Zealand - Results 2022

To see what really resonates with Kiwi audiences, TRA regularly asks New Zealanders to tell us...

Disruptors or the disrupted: Customer obsession and the keys to growth

Putting the customer at the heart of a business is not a new construct. But it’s a skill that now...

Five possible solutions to the talent shortage

Not everything bad was caused by the pandemic... The talent shortage is strangling just about every...

Brands' adoption of Te Reo Māori

We’ve seen some high-profile brands in the news of late on the topic of using Māori names and...

Five golden rules for brand building

The timeless power of getting the basics right. The S-curve graph visualises the way that...

Marrying commerce with conscience

The words ‘gambling’ and ‘social responsibility’ appear to be unnatural bedfellows. However, Lotto...

How growth with purpose became a pre-req

Once upon a time growth and purpose were diametrically opposed forces for organisations. The intent...

What do Kiwis want brands to get behind?

With so many worthy causes, what should brands support? There is plenty of information about the...

Tethering ideas to results - how to judge creative effectiveness

The term ‘creative effectiveness’ has been the focus of increasing debate. How should creative be...

How businesses are remodelling to stay relevant

Read any trend report and you’ll hear that Gen Z is the ‘activist generation’. It's easy to see...

Harnessing the power of habits

Think back to how you started your morning. When you were getting ready, did you have to think...

A cheat's guide to the COM-B behaviour change model

The COM-B model boils behaviour (B) down to three core components; capability (C), opportunity (O),...

Qualities that make exceptional PR professionals in today’s world

Blog post by Ruby Celine, Country Director, Malaysia There’s never been a more interesting time to...

How to beat the CV bots: everything you need to know about applicant tracking systems

The job-searching process can be a tedious and confusing time for anyone looking to secure...

5 social media tools for insightful marketing that you can start using today

In 2022, a crucial determining factor in the success of your business is social media marketing. It...

10 tips on how to make an online portfolio

Don’t underestimate just how important your online presence is. Potential employers will most often...

4 CV Tips for Ecommerce & Digital Marketers

I recently posted to offer out CV advice and was quite overwhelmed with the response. The feedback...

Personal Branding: What’s your story?

Post by Ruby Celine, Country Director, Malaysia Storytelling. A flashing term that seems to be...

Should all brands rush to enter the metaverse?

As more and more brands are keen to get their foot in the door, we explore if it makes sense for...

A guide to risk versus reward for brands on social

With Duolingo the latest brand under fire for a social gaff, how can brands allow their social...

Marketing Automation: Why you need it and why you need it now

Marketing automation has become an essential part of the tech stack for today's Marketer. If brands...

Nurture your customer lifecycle

To keep up with the evolving consumer, marketers need to equip themselves with skills and tools...

Content Marketing gets native

If you think it might be a good tactic to use to interrupt people, then you may want to take a...

Content marketing's secret weapon - social media

A well-conceived content marketing strategy has the power to unlock the hidden potential of social...

Inbound marketing: Building your brand with better online content

Inbound marketing can help you attract more of the right type of visitors to your website and...

How to start delivering the leads your sales team really wants

In this blog, we share some tips to help facilitate the relationship between these two important...

Leveraging Content and Marketing automation to close more leads

Why is it that 60% of B2B marketing content goes unused by sales teams?[1] Perhaps it's due to poor...

How to select and implement the right marketing automation platform

In this blog, Engaging Partners (MA Content Marketing Sponsors and Inbound Marketing specialist...

How to avoid a breakup with your customers before their first purchase

Brands spend thousands of dollars acquiring customers. Whether that be through traditional...

Top tips for selecting content marketing technology.

New to content marketing or about to ramp up your strategy? In this blog, Engaging Partners share...

Key Takeaways from Session 3 of MA’s 2022 Marketing Disrupted: B2B Edition

Written by Sam Irvine, Member of MA’s B2B Special Interest Group It was a privilege to hear Tim...

Key Takeaways from Michael McGlynn’s presentation at MA’s 2022 Marketing Disrupted: B2B Edition

An agile framework to digital product commercialisation Presented by Michael McGlynn, Group Digital...

Making the switch to Google Analytics 4

By now you have probably heard that there’s a big change coming to Google Analytics: Universal...

Actionable tips to battle content fatigue

Dreaded content fatigue, when your audience gets too much of a good thing and starts to disengage...

Uncensored CMO Podcast Review

Why we should all give a s**t about B2B - Jon Lombardo and Peter Weinberg, LinkedIn B2B Institute...

Key Takeaways from Session 2 of MA’s 2022 Marketing Disrupted: B2B Edition

In which Andrea Clatworthy, Global Head of Account Based Marketing at Fujitsu UK and James Kyd,...

Key Takeaways from Mark Lethbridge’s presentation at MA’s 2022 Marketing Disrupted: B2B Edition

Written by Sam Irvine, Member of MA’s B2B Special Interest Group We were honoured to hear Mark...

Relief for Media in sight as Legislators & Big Tech Continue to Grapple

So Australia bought in the News Media Bargaining Code last year. Off the back of that legislation,...

Identity in marketing isn't a game of chance

Don't roll the dice on your identity strategy. Whilst the cookie may have received a stay of...

Search Ads 360 Update: The New Look

The world of digital marketing is evolving rapidly with emerging and innovative technology. Nearly...

Marketing That Matters: Karen Walker and Phil Gibbons takeaways

The first session of the Marketing That Matters conference saw designer Karen Walker and Nuku Ora...

How to talk about your work with charities and not-for-profits

Working with charities and not-for-profit organisations gives you a chance to put your profit to good...

How do you collect information from your customers?

Recently the MA ‘Adviceline’ had a query from an organisation which collects customers’ CRM details...

Instagram’s testing a new feed, and it may have a big impact on your business

Since Instagram got rid of chronological feeds back in 2016, business owners and marketers have...

How to respond to a negative review

Reviews are the bread and butter of digital marketing, and an essential tool to back up your...

Instagram updates you need to know about

Instagram updates you need to know about Want better engagement on Instagram? Three of the social...

Where is media planning & buying headed in 2022? We ask Together

We spoke to new Marketing Association Content Partner Together, one of a new breed of New Zealand...

Four social media tips for savvy Christmas selling

The countdown to Christmas is well and truly on! If you’re like us here at Mint, your festive...

Streamline your social media content this Christmas

ATTENTION MARKETERS: Streamline your social media content this Christmas.

4 Key Lessons from the 2021 Marketing Law Series

Copyright, Privacy, Fair Trading & Respecting Taonga: Key points from the Marketing Law Series 2021...

The Good, The Bad and The Ugly of CX During Lockdown

We all know that online shopping is on the rise big time, and the impact of COVID19 has escalated...

How kiwi marketers can emulate the success of Gucci and Nike

Interview with Michael Grieve, Vice President Brand and Customer Engagement at Gucci Ahead of his...

Website grader tool

It’s never been more important to have a high performing website - it’s your #1 marketing tool and...

CX grader quiz

A successful CX strategy should involve your entire business. It’s not on the shoulders of just one...

The Importance of Choosing Local Influencers

The Importance of Choosing Local Influencers By Courtney Ramsdale - Content Integration Strategist...

Five reasons content creators are helping businesses thrive in lockdown

With outdoor, theatre and radio advertising all plummeting in lockdown, brands are searching for...

Key Social Media & Influencer Marketing Trends for 2021

Key Social Media & Influencer Marketing Trends for 2021 By Courtney Ramsdale - Content Integration...

TikTok - What's all the fuss about?

Let’s be honest. What’s all the fuss about Tiktok?

Google Analytics 4 - Your Questions Answered

What is GA4 Google Analytics? The Google Analytics we know and love is an online tool to help you...

Marketing Automation: The Key to Building a Successful Ecommerce Store

Perhaps your ecommerce solution isn’t performing like you thought it would. You've got a good...

Smarter Data 2021

Salt’s Consultants Susan Lord, Oxana Metz and Richard Jee from our Auckland office shares their key...

Post, share, avoid: Things you should never do on social media

You’d be surprised at how much people judge someone based on their social media profile – potential...

Top tips on how to kickstart your eCommerce career in 2021

In today’s world, we have seen many rapid changes, one of which is the fast and continuous growth...

Common Mistakes Brands Make with Influencer Marketing

Common mistakes brands make with influencer marketing and how we can help By Kehlani Seth, Intern...

What should you do about sponsored content?

To clarify, sponsored content is typically the term given to badged native advertising - a paid...

The Sunk Cost Fallacy: A Marketing Opportunity

Put simply, the ‘sunk cost effect’ is any expenditure we’ve already made and that we’re unable to...

Butterflies and Big Data

Can social media algorithms predict our behaviour? With everything capturing our data every time we...

How to create a data-driven strategy to fire up your business

We are now living in a world that is increasingly driven by data thanks to the emergence of digital...

Content has taken centre stage

Good luck tricking Google Bashing out generic press releases with repetitive phrases and words is...

The four key drivers of brand authenticity

To be a truly authentic brand, you need a number of characteristics. For starters, you can't be an...

Marketing Responsibility: It's OK to copy. Right?

Responsibility: It's OK to copy. Right?

Social Marketing: When Pyramids Fall

If someone says to you “this isn’t a pyramid scheme”, 9 times out of 10, it is. My frustrations...

5 Reasons Why Content Marketing Will Help You Grow Your Business

In today’s digital world, having a good digital content marketing strategy is crucial to the growth...

Six content marketing myths - busted

Getting content marketing right is both more complex than its most fervent promoters claim... and...

Customer Success Essentials

How do you design the best possible customer experience across all physical and digital...

Data Matters! Say Marketers and Advertisers Worldwide

With overwhelming enthusiasm, a panel of the world’s advertisers and marketers affirmed the...

Just do it, and put your money where your mouth is.

Now we're in the wake of the aftermath. Many burnt socks, shoes, and even people's actual feet...

It takes a village to raise a brand: 3 wins to local marketing

Marketing has long depended on broadcast media to advertise and market products and services to...

Self-care tips for working from home

Working from home? Here are some simple but effective ways to take care of yourself. Simple...

How Priming Influences Consumer Decisions

These ‘hidden’ influences – things that affect our judgment, actions or motivations – are what we...

HOW TO: How We Brought Facebook Acquisition Costs down by $190

Facebook ads can be tricky – and cost a ton. Here’s how one campaign manager took Facebook...

Telling your brand story through radio

Radio is one of the oldest and longest standing mediums and the key to its success has been its...

A Complaint from the ASA – Don’t Panic!

In any robust process, a set of standards is accompanied by a complaints procedure. Along with...

Advice from three of NZ’s top marketers – How to get ahead of the curve

On 21 February 2019 the MA’s Strategic Marketing special interest group hosted a panel discussion...

6 top tips for social media success

At realestate.co.nz we use our social platforms to understand more about the property hunting...

Marketing Brand Across Multiple Locations

This presents somewhat of a conundrum. Do you let locations produce their own marketing material –...

Influencer Marketing in NZ

In a fast-moving digital battleground, it's no secret this year will have its fair share of...

Influencer Marketing Knowledge Bites Event Re-Cap

My presentation shed light on the current state of the industry in New Zealand, alongside Olivia...

How to ensure your influencers are influential

Influencer marketing harks back to the 1800s, but thanks to the power of YouTube, Facebook and...

'Digital' and 'Content' - buzzwords that must die?

"These days, it's is all about digital content" I hear this on a daily basis.

How Fast and Slow Thinking Influences Customer Engagement

So, how does Frank, who has a full-time job, married with 2 kids, and let’s not forget about the...

Framing in Marketing: Back to Basics

First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...

Can you improve customer experience by simply being more human?

Customer experience starts with your company’s employees. ALL your employees. Why? Well, people are...

Common sense email marketing for the win

If you had the key to someone's house, would you feel comfortable using it to enter without the...

Automating the Customer Experience

This isn't marketing/customer experiences first foray into chat automation. Watch any American...

Attention as a commodity

We've been bombarded with billboards and advertisements from the day we were born. According to one...

Customer Lifetime Value and why it matters

You know the saying – around 20% of your consumers make up 80% of your sales. So naturally,...

Building Blocks for a Successful Brand

Having a brand that is on point for your target market helps build a strong base of loyal customers...

Digital Strategies for Improving OTC Marketing Success

I recently spoke to members of New Zealand Self Medication Industry about why they should be...

3 reasons why you don't get value out of your data & how to fix it

The truth is because it’s unbelievably difficult to create value at scale. It’s easy to create a...

Questions to ask yourself with Building a Brand

Whether you’re an individual, a commercial icon, or an upcoming startup with vast entrepreneurial...

12 Marketing Philosophies based on Agriculture

We as a culture have a tendency to look at indigenous cultures as primitive or savage. Just look at...

Branding vs Marketing

A brand is the promise that a company will deliver to or that is experienced by its customer. It’s...

Know your customer: The key to innovation success

At the final Marketing Association Brainy Breakfast of 2018 three award-winning New Zealand brands...

6 Ways to Increase Engagement with the Anchoring Bias

Your initial thought is that the cookie seems like a good price and a wise snack choice. There’ll...

Why is Brand Important?

The Toaster that won was the same brand as the toaster that made my toast when I was a kid. That...

It's not what we do. It's who we are.

However, in this blog post, New Zealand Story, shares some research and suggests that country of...

Cutting Through the Blockchain-Based Loyalty Programs Hype

Now I really believe in blockchain. At Digital Alchemy, we have been trialling our own blockchain...

One + One can sometimes equal three

It’s hard to argue against the benefits of good strategic marketing collaborative partnerships....

Actionable Data - Harnessing the power of data for more personal marketing communications.

Recent studies suggest that many marketers are still stuck with the basics - email, name, location...

The grammar of brands

Language is important not just to convey commonly understood facts and ideas, but it also frames up...

Planning for Disaster: How to keep your brand safe online

It's more important than ever for companies to be aware of where their brands are going and what's...

Run through brick walls - allbirds

When you unlock the thing that stands for something more; you can run through brick walls.

Personalised Marketing Beyond ‘HI %FIRST_NAME%’

One-to-one marketing improves the brand-customer relationship by creating relevant interaction; we...

Data Is A Daiquiri

In the late nineteenth century American mining engineer Jennings Cox found himself in Cuba in a bit...

Data strangling creative? What a load of BS

Source: 2 weeks ago. Meeting with senior creative. Multi-award winner. Good friend.

Augmented and Virtual Reality: hot tech for your marketing toolbox

AR's big brother, Virtual Reality (VR) is also back in vogue, thanks to an increase in the...

Be less technical to become more data-driven?

This was the topic of conversation at the recent MA course “Analytics for Marketers”. We were...

Customer Experience doesn't start with your customers

Before you get all starry-eyed and rush off to map customer journey touchpoints, aggregate...

How to evolve from a logo to a brand

When I joined realestate.co.nz we set out on a path to define our company DNA – the “why” behind...

The Allbirds story: a global brand with a NZ heart

It’s not often you hear about a successful start-up in the crowded footwear or athleisure markets....

Is Your Analytics Data Accurate?

Google Analytics: the magical tool that helps us understand our website and its users. It provides...

Are your emails spam?

It’s a modern-day problem that can have serious consequences for any business engaging in email...

10 key steps to help NZ marketers comply with GDPR

Even businesses without a physical presence in the EU may have to comply with the new rules if...

Five ways to Engage Customers Through Direct Marketing

It’s no secret that marketing strategies have a direct impact on customer experience – and your...

Six Reasons you should be considering Contingent Talent!

In the ever-changing demanding business environment, could talent on-demand ("contingent") be the...

AI to combat customer churn

In an uncertain economic climate, caring for and retaining the loyalty of your existing customers...

Hearing each voice in the crowd - how you can make the most of unstructured data

As marketers you’ve all been building your data powered marketing approach, but one type of data...

Driving success in the Direct-to-Consumer sector

Nicki Shirley, Head of Marketing at Qrious, summarises the MA's Brainy Breakfast on D2C...

How to Squeeze Maximum Profitability out of E-commerce

If you’re a marketer or business owner who has thought about adding an online store to your...

A review of Smarter Data Conference 2021: My first experience attending

It was my first time attending Smarter Data and I really didn’t know what to expect. I have always...

Shopify vs WooCommerce: Which ecommerce platform is best?

At Engaging Partners, we’ve been working with a number of clients to incorporate ecommerce into...

Which brands are creating winning customer experiences in 2021?

Take a moment and think about the last time you had an exceptional shopping experience. Now, do the...

Do you hold Customer Data? (of course you do!)

Then you should be aware of a recent report from the Privacy Commissioner to the Minister of...

This article wasn't written by a machine

Words can capture the ideas that reflect our times – but who will be the authors? The printing...

Why a good onboarding experience is key to retention

Did you know employees usually decide whether they want to stay or leave their new job within the...

Uniting Business Strategy, Brand and CX – lessons from the Marketing Association’s CX conference

This year’s CX Conference took place recently and the theme for the day was ‘Optimising Customer...

The Past, Present and Future of the Privacy Act 2020

In NZ we’re lucky to have two things: The Privacy Act which protects the use of our personal...

5 things you need to know about the Privacy Act changes

On the 1st of December 2020, the new Privacy Act came into effect. In this short blog, we cut to...

Testing times: Are you spending your media dollars the right way?

All of us are in the business of growing businesses. Regardless of where across the marketing...

How to Engage with Customers in a Meaningful Way

After a year where so much has changed for both consumers, and us as marketers, how do we continue...

What Marketers Need to Know as Google Ends Third-Party Cookies

Is the internet facing a future without third-party cookies? Recent proposals and initiatives...

How to talk about your mental health with your boss

In today's world, discussion about mental health at work has intensified compared to the previous...

Is customer experience the marketing department's job?

Answer this: What makes your brand different from your competitors?

Q&A with customer experience advocate Briana Millar

Briana Millar - Tonkin + Taylor Customer Experience Manager, Cross Fit Newie, Beach Lover, Foodie...

Brand advertising is the promise we make; Customer Experience is the promise we keep

In a world jam-packed with outstanding brands who put customer experience at the heart of...

How to make a career change

Do you ever feel that you're in the wrong industry? You've worked tirelessly to land your dream...

Breaking free of your career plateau

If you wake up each morning to repeated alarm snoozes and a sense of evaporating passion for your...

How to stay active and sane when working from home

The prospect of staying at home for work and in certain cases not being able to go outside can seem...

How to prepare for a video job interview

A lot of our job interviews are moving from face-to-face to online due to coronavirus social...

What employers can do to fix the leaky female pipeline

"Leaky female pipeline" refers to the continuing loss of female talent, especially those in middle...

What is imposter syndrome?

Imposter Syndrome has been discussed in detail in the UK with famous people including Tom Hanks,...

Work in events? Here’s how to transform your strategy in lockdown

The COVID crisis has been the catalyst for many businesses rethinking their daily activities,...

How much is a data breach worth?

In 2018 around 500,000 travellers, as usual, visited one of their preferred airline companies’...

To grow your business, now is the time to invest in personal branding and social selling

In the B2B space, the oldest rule has always been that people buy from people. This is absolutely...

The numbers game

Salt's APAC CEO Jacqui Barratt shares her thoughts on the numbers game.

Types of jobs hiring during the coronavirus pandemic

Based on feedback on the market from Salt's consultants, they've put together a list of some of the...

How to make native ads more creative

Native advertising is a rapidly evolving field, but many advertisers are not taking advantage of...

Are keywords enough?

Most brand safety technology considers only the keywords on the page or in the URL. Relying just on...

Data privacy during the COVID-19 outbreak

Andrey Arestov discusses implications of COVID-19 on data privacy and marketing amid the influx of...

Should you let your employees work from home?

We have noticed a significant shift and demand in job seekers wanting the option of flexible...

Google Ads Credit Roll out in New Zealand

Back in March Google announced on their official blog that they would be giving $800+ million to...

Making progress means living by your kiwi values

Many Kiwis feel that they are making progress, but we are challenged by the fact that not everyone...

Why and how you should put users at the centre of your content marketing

The presenters discussed how to stay relevant in an era where content is being consumed in greater...

Be Brave New Zealand - and take a risk or two if you want to do marketing that matters

As we celebrate the beginning of a return to near normal for Aucklanders, it feels OK to say how...

Why detailed job briefs are critical in securing candidates

Salt’s APAC CEO Jacqui Barratt shares her thoughts on the importance of clients providing detailed...

In an isolated world, content creators can help us connect

As a society, we have entered into an unimaginable world to navigate. And as marketers and brand...

Why Influencers Work

Modern consumers, overwhelmed by media and visual content on a daily basis, are turning their backs...

Flex your hiring strategy for that remote talent!

Salt’s Singapore Country Director Erin Loh shares why remote talent is the way forward. What is a...

How to make lemonade out of sour career moments

"We're considering a restructure and a possible outcome could be the disestablishment of your role."

It's life, Jim, but not as we know it

The human cost has been monumental, the social impacts have been immense and the speed of change at...

Navigating Modern Growth Challenges with TRA

Earlier this month, TRA began its Sunrise Session with a question: What keeps you up at night?

How to keep marketing during COVID-19

Play the big-hearted long game

Counter-offers are on the rise — 4 things to think about on whether it’s the right tactic for you!

Salt’s APAC CEO Jacqui Barratt shares her thoughts on counter-offers and whether it’s the right...

How well do brands demonstrate the Kiwi Codes?

Renewed pride in being Kiwi What became very clear is that there is a strong sense of Kiwi pride...

Temping as a Career Choice

Ever considered temping? Did you know that almost one-quarter of employers say they utilise temps...

Supercharge your Content Marketing in 2020 with Content Creators

It feels like we have had the term 'content marketing' as apart of our wider marketing lexicon...

The flexible workforce

Businesses globally realise that to be competitive they need to be nimble and responsive to market...

Post-Covid, brands must reassess the power of programmatic marketing

Squeezed budgets mean marketers need to appreciate how programmatic can cost-effectively build...

The marketing skills companies need

It is a very difficult time to be looking for a job right now but this article shares some of the...

Your ultimate job search checklist

Looking for a new job is easy right? Wrong. Job hunting and trying to prepare yourself for looking...

What is the digital skills gap and what does it mean for young people?

Universities and schools were shut, there was nowhere to go, nothing to do. Companies were pausing...

Why use a Branding Agency? The big picture perspective

Why go to the trouble and expense of rebranding? The answer is simple and compelling. Your business...

6 reasons why you should be hiring faster

We’ve been told it so many times we pretty much accept it as conventional wisdom – hire slow, fire...

How to select the perfect content creator or influencer for your brand and campaign

Member question: I have an upcoming campaign and want to add some influencer marketing alongside...

10 tips for a standout LinkedIn profile

Read on for our top 10 tips for a great LinkedIn profile, whether you're creating a new one or...

Kiwi humour and how it influences consumer behaviour

“A smile is the shortest distance between two people” – Victor Borge.

Mind the Career Gap

There are many reasons why someone might have gaps in their employment history. Knowing how to...

Why employer branding is vital to engaging top talent

Have you been trying for months to attract top talent to grow your company, yet struggle to find...

What Will Company Culture Look like in 2021?

In a year of working from home, juggling childcare with Zoom meetings, and restrictions upon...

How to retain talent in your company

Every company wants to hold on to their best employees, but when your top employees start leaving...

Contracting - It's your choice!

Globally, people are choosing to try different working options. Admittedly, this doesn't suit...

Companies will need to embrace flexibility to attract digital talent

Candidates looking for a new job have changed their priorities when it comes to “non-negotiables”...

Industry experience - Is it necessary?

Salt’s APAC CEO Jacqui Barratt shares her thoughts on whether industry experience is necessary. I...

How to Hire, Onboard and Manage your Teams Remotely

Salt's CEO, Elliot Dell, recently took part in a panel discussion with Insider and Tom Dixon, on...

SEO: What you need to know about Google's May 2020 Core Update

Google took a two-month break during COVID-19 from making any algorithm updates, but on the 5th of...

Email Marketing has made a comeback, and it's here to stay.

Being a marketer in the time of COVID-19 is tough. Heck, being a person during COVID-19 has been...

The 10 most-viewed Adobe Summit sessions

On March 31, we made Adobe Summit an all-digital experience for the very first time, bringing...

How to enable your sales team to provide a better CX

Creating outstanding customer experience (CX) is a team effort. That’s why businesses need to fuse...

Native Decoded: A glossary of terms

As adoption of Native Advertising matures, brands need to stand out for the right reasons and...

Four tips to improve your native advertising

Native advertising is a rapidly growing category, but with rapid change comes some confusion. At...

Preparing for a cookie-less world

What’s the issue? Ad-tech on the web has traditionally been underpinned by third-party cookies....

Kiwi restaurants: A step-by-step guide to influencer marketing in lockdown

Influencers have taken a hit during the pandemic which means many are looking for new partnerships...

Good mental health relies on strong relationships

How can you strengthen relationships even if you've moved away or are under the pump at work? The...

Tackling climate change begins at home

MAS shares the story of Robin Treadwell: a senior living a sustainable lifestyle and helping others...

Top tips for when you start a new job

You’ve been in your new job for a few months now and you are – we hope – starting to feel more...

How to stand out in the digital job market as an employer

Searching for top talent in a digitally-driven job market is no small challenge and gaining...

What does AI mean for the professions?

Science fiction and science fact are growing ever closer together as machine learning and...

How to make a great impression in your new job

The first week in a new job can be one of the most stressful experiences an employee can face. You...

Does my organisation need a data strategy?

The answer is almost certainly yes.

How to build your self-confidence

Do you ever feel like you have zero self-confidence? It happens to the best of us.

Call me...maybe? Why "click to consent" won't cut it in 2020

Relying on ‘click to consent’ style privacy statements won’t cut it if you're unable to demonstrate...

The essentials of B2B branding

With the landscape more complicated for B2B brands than ever before, there’s much to consider when...

YouTube reveals top ads of 2019

It’s time to roll out the red carpet! Today, YouTube released the top ads that Kiwis chose to watch...

R-E-S-P-E-C-T: There can be no compromise

Mutual respect makes the world go round in business. That said, we’ve all felt it at some point in...

How do I improve my website conversion rate?

4 Ways to Increase your Website Conversion Rate #1 THE CUSTOMER When someone lands on your website...

Google Rolls Out January 2020 Broad Core Algorithm Update

Google has announced a new broad core algorithm update, a mere two hours before it took effect. So...

What's a good website conversion rate?

Website Conversion Rate = your website visitors performing a defined action. So how is your...

Do marketers face unrealistic expectations?

"Seeking a marketing rockstar to head up our global marketing efforts! A Masters degree in a...

Opinion | Facebook & Google: Love them? Hate them? Trust them?

As marketers, it's hard not to love the likes of Facebook and Google for their goldmines of...

Rewarding outside the box

Customers want more than financial incentives from loyalty programmes. This article from Truth...

The test of time

What does it take for a loyalty programme to stand the test of time? This article from Truth looks...

Lime scooters - Brand Alpha Survey findings

This week Lime e-scooters were withdrawn from the streets of Auckland. Principals’ Steve Main...

FMCG brands, is product packaging responsible for your brand's growth (or lack of it)?

In an increasingly environmentally conscious world, it’s not just effective packaging design but...

Branding in aged care: the value of people values

By putting a greater emphasis on talent, aged care facilities would better attract staff and new...

Improving and leveraging brand reputation

Rewards programmes are popular among consumers, but how can they help to improve and leverage a...

Digital transformation: The great industry pivot

The process of digital transformation is leading to many companies not only evolving their business...

How social media can make an impact

Social media has taken an absolute beating in recent months. It’s at the heart of international...

Why slow hiring can hurt your business

When you advertise a vacancy in your team, a slick hiring process should be your top priority. Not...

Taking BLUNT's "Village" approach to starting up

The MA held a Brainy Breakfast event earlier in the year that explored brand journeys and the...

Key Drivers of Human Behaviour; Reaching the most awakened state in Customer Experience

It’s not marketing rocket science to say that it starts with the customer when talking CX and that...

People over process and kindness over judgement

The MA and MAS recently hosted a networking event to champion a discussion about resilience and...

What type of content suits your lead generation strategy?

There are many different types of content that can help generate leads and boost your marketing...

Defining a Successful Loyalty Programme

Defining a successful loyalty programme depends on your specific business objectives. Our job is to...

How to Keep your Programme Top-of-Mind

So you've got a loyalty programme or you're planning to launch an awesome programme? Join the club....

How to Re-engage your Lapsed Customers

One of the first things you learn in marketing is that it costs more to acquire a new customer than...

Critical Success Factors to Consider for Your Loyalty Programme

What are the critical success factors to consider when evaluating your loyalty programme or...

Increased Redemption Drives Increased Engagement

It's an age-old theory that if you create a loyalty programme on high breakage that the numbers in...

Women in Marketing 2019 - This one comes with champagne.

“Pink it and shrink it” “I felt like I had to be better” “Can you have it all” “You are...

Organising your PMCA copyright licence

Over the last few months, we've been talking about copyright licensing and the PMCA... As a bit of...

YouTube video SEO in 10 steps

It’s well known that YouTube is the second largest search engine in the world. Still, video SEO is...

Let your happy customers sell for you: The power of advocacy and how you can amplify it in your marketing

The information age has ushered in an unprecedented level of connectivity that has allowed brands...

Part 3: Direct Mail in Harmony, The perfect integrated campaign

In the final part of our series we look at the applications of Direct Mail and its success in...

Is it really loyalty if you have to pay for it?

Traditional loyalty programmes exist to encourage and reward behavioural change through...

The Gambling Act and you: The cans and can-nots of sales promotions

The Gambling Act is under review and the Department of Internal Affairs fact sheet has been...

Taking the opportunity to reimagine what's possible, putting the customer at the heart of everything

Over the coming weeks and months, we’ll be focusing here on the topic of experience transformation....

Embracing agile: what it means for marketing

Agile, it’s got a controversial reputation. Some people adore it, there are plenty of sceptics and...

Part 2: The Power of Direct Mail

In part 2 of the series, we look at the Power of Direct Mail. These are unique times we live in....

Key Takeaways from the MA's Networking Event on Data Governance

We never thought we would have 70 people in the room to talk about regulatory measures but given...

Part 1: Direct Mail is Dead - Or is it.?

In this age of digital overload, it is sometimes important to recognise that old school can still...

Is your media monitoring for work or personal?

Last month, the PMCA brought you this article on Copyright Licensing: Debunked Myths and why you...

Connecting to nature

A recent survey looking at how well organisations demonstrate the Kiwi Codes showed that...

Five reasons why marketing for business growth works

Marketing is the most important initiative for a company wanting to achieve strong business growth....

Decoding Augmented Reality for Marketers - Part Three

Before we wrap this series up I need to do what I set out to - provide marketers some guidance on...

Q&A: Agile and marketing

JJ McConnachie is a passionate Agile advocate who has worked in advertising and marketing for over...

Is it really a recruitment issue? Or is it your employer brand?

How often have you said with great frustration “Why is it so hard to get good staff these days?”...

Decoding Augmented Reality for Marketers - Part Two

In the first post in this series, I attempted to summarise where augmented reality is at right now...

Considering contracting? 5 things to think about

The gig economy has revolutionised the workplace, opening up contracting opportunities for workers...

'P2P' marketing and putting customers first

They are considered the big tech disruptors of the last decade - Netflix, Uber and Amazon,...

Agile marketing: How to make it work for you

I admit, a couple of years ago when it was first suggested that the entire business could operate...

Back to the roots? Why the traditional marketing principles still apply in the age of CX

There is no doubt that digital technology and changing customer preferences have had a major impact...

Decoding Augmented Reality for Marketers - Part One

Augmented Reality (AR) is increasingly on the radar of many marketers. There's people like me...

How much should I spend on my digital advertising?

You want to run a digital advertising campaign but you don't know how much you need to spend. If...

Customer experience: You think you are ready for change? Think again

There’s a predictable arc to stories of companies that have set out to overhaul the experience for...

Copyright licensing: Debunked myths and why you should care

Sharing a news article with your colleague seems innocent enough, but do it and you're in potential...

Have you seen those media clippings from the agency?

The clippings feed is in, quick look through, load them onto the website. Copy the pictures from...

The changing face of New Zealand and why it matters

With census data at their disposal, marketers should be able to answer two key questions – “are we...

CX insights from a Kiwi working abroad at Amazon and Microsoft

"The thing I passionately believe in is not B2B, or B2C, it's P2P" Businesses across the board are...

Make Your Digital Dollars Go Further

According to Nielsen’s 2018 CMO Report, 74% of CMOs today are not very confident in their ability...

What to expect when doing a data migration: Tips from the Datamine Partners

Undergoing a data migration is no easy feat, particularly if you’re a large organisation with...

Customer Experience: The Drivers to Success #CX2019

Customer Experience, once thought to be the “Buzzword of 2018”, is now a key driver to business...

How to attract talent when you don't have a beer tap

“Without a beer tap in the office, beanbags, yoga mats in your breakout area, and a rooftop terrace...

6 types of predictive modelling and their uses for marketing

Analytical and predictive modelling can have an incredible impact on marketing - check out these 6...

How to Improve Diversity in your Workplace

Our latest Salt Session was all about Diversity, with four industry-leading speakers; Entrepreneur...

Job hunting has become a lot like online shopping!

What's the first thing you would do when searching for a job? Now that you've painstakingly crafted...

Getting the right experience right

We seem to be living through a time of changing rules when it comes to Experience. The town crier...

Future proofing sourcing and flying pigs

There is a war for talent and digital talent picks you, standing out from the crowd isn't easy. So...

5 Reasons To Use Photography In Your Creative Work

Creativity comes in many forms and combinations when you see it out in the world. While it can make...

How to Handle Negative Online Reviews

Everyone connected to the internet is a broadcasting station. Through a variety of platforms,...

5 steps to planning a successful marketing campaign

Every professional can recognise the incredible value and change-driving potential of a good...

What can Kiwi brands learn from Jacinda Ardern?

The PM has a strong brand that appeals to New Zealanders of all ages. So what can Kiwi businesses...

The secrets behind successful brands

Often, we only see the end results – a well-known brand with a product we love. But, what goes on...

Analytics can solve your revenue challenges. Here's how.

Analytics isn't about spreadsheets and number crunching. It's about using data to solve your most...

How brands can appeal to lost generations

It would stand to reason that not all brands appeal to all generations. After all, the best brands...

The best marketers are farmers, not hunters: Marketing in a globalised world and how it's changing

Marketing has shifted from a one-way flow of information to a two-way dialogue - an engaging...

British Airways facing $340m fine for data breach

British Airways is facing a record fine of £183m for last year's breach of its security systems.

From the funnel to the flywheel - how to build a sustainable and scalable growth model for your company.

Today, word-of-mouth and customer referrals have become the single-largest influence on the...

How to write a great CV

Writing a CV can be frustrating. You know you could do the job you're applying to, but how do you...

Esports: Brands, questions and examples.

Kia Ora Koutou, it was a pleasure to have been able to present the big, bold and exciting world of...

Are brand and innovation intrinsically linked?

Far from an indulgence, brand is an integral part of the innovation process. Principals’ Jo Hanson...

Short term marketing campaigns vs. long term customer loyalty strategies

The continuing price wars continue to impact customer purchase decisions across the airline,...

What is your data worth? Probably less than it could be.

1. The value of your data depends on the skills of your people

The rise and fall of brands

For more than a decade, we have been researching what makes great brands through the lens of...

How to Succeed at Data Analytics

Most analytics boils down to one simple action that anyone can understand. It’s not technically...

Loyalty & the youth - How should we approach loyalty for the younger generations?

Young people (under the age of 25) are far less likely to use loyalty programmes, why is this?...

5 tips to create great visual content

So you've got the data down, but you need to do some storytelling - which is what makes up the...

The role of brand teams in the modern marketing mix

With many companies shrinking their brand teams and bolstering their CX, design and marketing...

The importance of brand building in the age of digital remarketing and audience based special offers

In the digital era, marketers have access to a treasure trove of data that can be used to guide...

The Battle of Stock Photography vs Negative Social Stereotypes

Forget the Battle of the Bastards, we've got something that's just as important. The battle of...

Why start-ups are the masters of brand experience

With tiny media budgets at their disposal, many startups have instead chosen to focus on brand...

Fantastic Customers and Where to Find Them (hint: in your data)

As a marketer, there are few things worse than spending a bunch of time and resource on a campaign...

The benefits of rewarding non-transactional activities (for your business & your customers)

Over the past few years, we have explored the rising trend of rewarding loyalty members for...

Ditching the digital titles, and other talent truths

Six ways to find, develop and retain New Zealand's most exceptional marketing talents. Part 1 of a...

How do you create a loyalty programme for top-end customers who are not influenced by discounts and saving money?

We believe, for long-term loyalty, you need to connect with your customers through unexpected...

What have we done? The unintended consequences of the internet

The debate at the Marketing Association Digital Conversations Networking event last week was...

#MSOUTH19: The Round-Up

ICYMI, the Marketing Association's Marketing South conference took place in Christchurch yesterday...

The Value of Storytelling

I had the pleasure of listening to a presentation by Microsoft's Miri Rodriguez on storytelling. As...

Brands take big leaps to revamp their loyalty programme offering.

Customers demand choice & brands are giving it to them. In the last 18 months, we’ve witnessed...

Looking at Kiwi brands through a generational lens

Our culture is shaped by a timeless tug of war between generations that each form their own values...

Let's protect HCD from being dismissed as another business buzzword

Fueled by shifts in business focus, organisations are increasingly looking to HCD as a way to drive...

Balancing Brand and UX

While the practice of user experience speaks to familiarity and similarity, brand calls for...

Understanding the different fee-based loyalty programme structures.

A brewing topic in the loyalty world is the concept of “fee-based” or premium loyalty programmes....

It's all about simplicity and ease of use.

We have seen companies over the past 12 - 18 months break away from rigid legacy systems and...

The link between simplicity & redemption

Brands have begun to realise that true value for the customer lies in high redemption rates, which...

Convenience is the most sought-after reward - Innovation in Loyalty

The loyalty industry is innovating to keep members engaged as the best rewards are becoming far...

Where is my time going?

MAS offers some tips and tricks to help you take back control of your time. We've all had those...

How to hardwire helpful habits

MAS share their tips to help your good habits stick. If you've ever set yourself a New Year's...

Stress, or something more serious?

MAS has put together some broad guidelines to help you understand and notice changes in your stress...

Experiencing positive emotion

MAS explain how taking more notice of positive emotions can help you enjoy them more and benefit...

Sort your priorities!

You can't do everything at once, so MAS has prepared some pointers to help you get your priorities...

Help your brain with habits

MAS share tips to help you understand and overcome your bad habits. Breaking bad habits and...

Is your marketing function set up to maximise organisational value?

As organisations grow, the operating frameworks of marketing departments tend to become more...

3 ways to use audience data to improve your Google Search Campaigns

Google Ads (aka Google Adwords) has had one of the biggest revamps since its inception in 2000....

A sell-out Smarter Data conference is a sign of the times

Data is now top of the table and key to long term competitive strategy. What was noticeable at...

Key considerations for people central to customer experience transformation

By 2020, customer experience will overtake price and product as the key brand differentiator....

Traditional media vs digital channels: what's right for your marketing mix?

As marketers, we have more channels than ever before to reach, engage with and convert our...

Raising The 'DATA BAR' in New Zealand

Absolute Analytics managing director Mark McKenzie spends much of his time working to ensure...

One brand voice - How can you make the language of your brand consistent across a variety of touchpoints?

Like people, brands have voices. Sometimes those voices can be serious, sometimes cheeky....

NZ Privacy Laws will not follow the Europeans

The Select Committee reviewing the Privacy Bill has reported back to Parliament with a ‘’steady as...

You've engaged a brand agency. Now what?

Firstly, congratulations on taking the leap to reposition your brand. It could be your most...

Hiring? Don't be afraid to stand out

Hiring is competitive, as Matshona Dhliwayo says “Don't run with the crowd; fly with the stars.” Of...

Brainy Breakfast Wrap Up - Trends 2019

How will chatbots and voice transform the customer experience? What’s a centennial, and how do we...

10 considerations to get your hiring right from the point your new venture hatches

Preparing for rapid headcount growth, whether you are a newly formed startup, a growing SME or a...

The top 7 Insights every brand manager or marketer should take away from the Digital Day Out Influencer panel

So what were the key takeaways? Well I can tell you at 40 minutes long there are a lot but I’ve...

Key considerations for organisations looking to transform customer experience

As organisations begin to understand the crucial importance of delivering exceptional customer...

Social Sharing: A proven way to increase customer engagement

As the name suggests, ‘social sharing’ refers to the act of social media users sharing specific web...

Gender and loyalty programme usage - it's a woman's world

It may not be surprising to see that women are members of more loyalty programmes than men, and...

Key considerations to drive the most effective results from your loyalty programme

Offering customers a loyalty programme, because everyone else has one, will not fix any...

Advice from three of NZ's top marketers - How to get ahead of the curve

On 21 February 2019 the MA’s Strategic Marketing special interest group hosted a panel discussion...

Key trends for customer experience transformation

Customer experience (CX) is at the top of the CEO agenda. And no wonder, when the statistics are so...

Breach Case 9: Letting it go

Several recent data breach incidents reported to us provide examples of how letting it go may not...

Why are more brands moving to in-house training?

Training and Professional Development can often be a tricky balance within organisations. On one...

So, you've got an interview!

We know you probably know these common interview tips already but, to ensure you make a great first...

How do you Really Keep Employees Engaged?

Employee Engagement was covered in detail at Engagedly's [Engage + Perform] HR Summit. Nigel...

Contract outsourcing - a great solution to current talent resource challenges, but it has to pay right...

A fresh perspective of talent and deployment is needed if Malaysia is going to reach its lofty...

How to get the sales team to use your content

If there’s one thing that bugs marketing managers the most, it’s when hours (and hours) spent...

Customer Centricity - the ultimate prize of loyalty

Many of our clients ask us why they should be creating a loyalty programme and the answer is...

Developing a Data Strategy

It is not based on a particular propriety system or software, but is business focused, providing...

Millennials: Running around like they rent the place

When interviewing, know what suits you! Recently, I was having a coffee with a really impressive...

GDPR: Frequently Asked Questions

What is the GDPR? The GDPR is simply, Europe's version of the Privacy Act. It governs the way...

Take five: Five things marketers should know about the GDPR

For many in the marketing and retail industries, GDPR is a daunting acronym that fills them with...

Do Kiwis really care about their data privacy?

The use of data by businesses and government agencies has hit media headlines for all the wrong...

What New Zealand marketers need to know about the GDPR

The GDPR refers to the European Union (EU) General Data Protection Regulation, which was passed in...

Data Analytics: Succeed even as a non-expert

The fact is most analytics boils down to one simple thing that anyone can understand.

Six benefits you’ll get from a move to online review and approval

Too often do we hear the pains and frustrations from corporate marketing departments and creative...

Have a suggestion?

Contact us if you have any suggestions on resources you would like to see more of, or if you have something you think would benefit our members.

Get in Touch

Stay up to date

Sign up to receive updates on events, training and more from the MA.

cta-join-now

Ready to get a piece of the action?

Join the MA
Community Now

Discover Membership Options