Course Overview

Content is the current cornerstone of marketing.

Nobody is going to come to you if you have nothing to draw them in.

This course is designed to help you devise a content marketing strategy and implement it. Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.

Adblocking is the bane of many a marketer. How do you get people to see what you’re offering if they can't or don't want to see your ads?

Content marketing is the solution to an age-old problem, make your ads be something of value, consumable, shareable, high return content.

How do you do this? Our successful content marketing business owner and industry expert will show you how.



So you can...

Devise and implement a successful content marketing strategy

Build buyer personas, appreciate their pain points, and align your content to the customer’s journey

Measure and evaluate your strategy using common KPIs, tools, and techniques

Understand the various technology platforms available to drive content

To achieve

Quality content that attracts people to your products and services

Effective content strategies with greater ROI

Convert more leads and customers

Upcoming


Content Marketing
Auckland
28 Oct 2020