Course Overview

Are you ready to become a better digital marketer?

Our two-day Bootcamp gives you a bite-sized view of different parts of the digital marketing toolkit.

Covering everything from strategy, through to content and the different digital platforms available.

This course is designed to give you a better understanding of the digital marketing landscape.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.

You will learn how to

Develop a strategic approach to your digital marketing
Evaluate your digital marketing from the consumer perspective
Use different tools to support your digital marketing activities
Decide on the best digital marketing activities for your organisation
Identify the right metrics to monitor your campaigns and improve ROI

So that you can

Create cost-effective and successful digital marketing campaigns
Make better decisions about where to invest your money in digital
Feel more confident with the different tools available and how best to apply them in your organisation

Who is this for?

This course is designed as a foundation for marketers who are new to digital marketing or for anyone who manages digital marketing in their own business.

Throughout the course, you will learn about the different parts of digital marketing.