NZ Marketing Academy



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Gain the essential skills to help you be industry ready

Foundation skills help build a broad base of knowledge, from core marketing planning to copywriting to social media.

This certification is designed for graduates or people new to the marketing profession to help them be more industry ready.

With a workshop from the Professional Certified Marketer - Foundation Skills program, you can build your knowledge, gain a recognised qualification and expand your career opportunities – without disrupting your busy schedule.

The program is flexible so you can fit it into your busy schedule. Complete six workshops and a work based project (can be completed over 3 years), which is assessed by the University of Canterbury, and you can let employers know you have the base of knowledge add more value in your marketing role. See below for the great range of workshops.




Certified Marketer - Foundation Skills

Core Knowledge for Your Marketing Career

Created by the NZ Marketing Academy and the University of Canterbury, the Foundation Skills course covers the core competencies needed for today's marketing professionals.

The course is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Flexible Course, Recognised Certification

The course is designed for working professionals, with learning that fits around your work hours.

Choose six NZ Marketing Academy workshops and complete a work based project which is assessed by the University of Canterbury.

When your work is complete, you'll be a Professional Certified Marketer and receive a micro-credential issued by the University of Canterbury.