Ōtautahi Christchurch: Insights into Crafting a City Brand

Ōtautahi Christchurch is a city on the cusp of an amazing period in its history, so it’s time to tell a new story about what makes the Christchurch city special. Christchurch's refreshed city story speaks to the sense of fun, innovation, connection with nature, and drive to do something new — and you have an important role to play in helping tell that story.

The way we talk about ourselves and our city generates resident pride and helps position Ōtautahi Christchurch as an appealing place to live, visit, and do business. We are a city in pursuit of balance, where residents, visitors, and workers have the space to make time for all types of play.

Dive into the story behind the development, impact, and exciting future of our city brand. We’re thrilled to have Steve Backe-Hansen and Dan Terris from ChristchurchNZ join us as they share the journey, triumphs, and challenges in crafting and unveiling the new city brand.

Thank you to Christchurch Casino for hosting us!

Written from the MA's Southern Committee